Trailer for Spider-Man: Brand New Day It has rewritten the record books by garnering 718.6 million views within 24 hours of its release. The teaser released by Sony Pictures on Wednesday morning has officially become the biggest movie trailer launch in history.

In fact, the numbers weren’t even close. Trailer surpasses previous benchmarks set deadpool and wolverineWhich achieved 365 million views in one day. Within just eight hours, brand new Day has already crossed 373 million views, surpassing its predecessor and prompting unprecedented global anticipation.

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How big is this record-breaking debut?

Beyond the movies, the brand new Day The trailer has now held the record for the most viewed trailer of any kind. It surpassed the launch of Grand Theft Auto VI, whose trailer was viewed 475 million times in 24 hours. Sony had excited audiences with short teaser snippets the day before, which helped build momentum ahead of the full reveal.

Watch the trailer here:

What is the movie about?

The film marks the return of Tom Holland as Spider-Man after the events of Spider-Man: No Way HomeWhich grossed US$1.9 billion globally. The story, set four years later, follows Peter Parker living in isolation after erasing himself from the memories of those close to him.

Now working full-time as Spider-Man in a city that no longer recognizes him, Peter faces increasing pressure that triggers a dangerous physical transformation. At the same time, a new wave of crime introduces one of his most terrifying threats yet.

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Who stars in ‘Brand New Day’?

The cast includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Michael Mando and Mark Ruffalo. The film is directed by Destin Daniel Cretton, with a screenplay by Chris McKenna and Eric Sommers. Producers include Kevin Feige and Amy Pascal.

Spider-Man: Brand New Day It is set to release in theaters on July 31.