Nithya Menen on Keuri, her vision and setting the record straight in her name
Actress Nithya Menen has launched her new film production banner Kayuri with an emphasis on honesty and creative integrity. In an interview, he explained the reason behind his move and the confusion spread regarding his name.
Actress Nithya Menen took a decisive step into filmmaking with the launch of Kayuri, a banner that reflects her belief in honesty, intention and creative integrity. Named after the feminine deity and symbolizing creative energy, Keuri is an extension of his long-standing relationship with cinema. One who is beyond acting and opposes tendencies.
In an exclusive interview with India Today Digital, Nithya talks about the meaning behind the name, the kind of films she wants to make and why staying true to her voice always matters more than fitting in with the moment or trend.
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Excerpts from the interview:
Question: What does the name Keyuri mean?
A: Keuri represents feminine divinity and symbolizes creative energy. As soon as I heard this word, I was immediately fascinated by it because of how rooted it is and at the same time universal. This resonates deeply with what I want to do in the future.
Q: Why did you want to become a producer?
A: I always felt that I was more than an actor. Engaging in other aspects of filmmaking felt like a natural extension. It was an opportunity to connect more deeply with cinema. I want to bridge the gap between the kind of films I want to watch and the kind of films I work in.
Today films can be made on any budget, whether small or big. I just launched production and it took about six to seven months of work. As of now, there are no announcements of films that I can make.
Question: What kind of movies would you like to watch? Can you name some of the past films that Keuri will produce?
A: Honesty in storytelling is what matters to me. None of the other variables are as important. A story should not be tailored to promote a particular audience or trend.
As an actor, I never cared about trends. I am often called “underrated”, but I don’t agree. I just choose not to do what everyone else is doing.
movies i like the robber, kumbalangi nightsAnd recently I liked all love. I would love to make films that we can all watch again and again and that make us feel good. is one of my all time favorites lunchbox. These are the kind of movies I like.
Q: Are you currently acting in any films?
A: Whenever my big films release, I feel the need to remain calm. I’ve taken some time off for now, but something exciting is going to happen in the next few months.
Q: Are people reaching out to you with scripts? How does one present their script to you?
A: All updates will be shared on our website, and we will continue to post updates on social media as well.
Question: There is some confusion about your name since your last interview with India Today. Can you clarify this?
A: Yes there is. I see many creative versions online. But my first name is Nitya. My given name at birth and on my birth certificate is Nitya NS. Apart from this, it would be wrong for me to say anything. It would be wrong to expand on my initials.
On the work front, Nithya Menen was last seen Idli Kadhai. He is yet to announce his upcoming projects.
