Apple is asked to work on a pair of AR (enhanced reality) glasses, which intends to launch them further from the competitive product of the meta. According to a report by Bloomberg, AR Glass Project has become the top priority for Apple CEO Tim Cook, allegedly sees it as an important part of the company’s future. The product is described as light and wearable throughout the day, with a strong focus on the user experience. While Meta has already released its ray-ban smart glass and developing advanced AR hardware, Apple is aiming to provide a more sophisticated, industry-agronic option.

The device is internally seen as a major step in wearbals, which is called part of a wider long -term vision from the cook. Sources told Bloomberg that “Tim cares about nothing else,” suggesting that he was heavily involved in the development process. Apple is allegedly aiming to make a pair of glasses that are lighter enough to be worn all day, and are packed with powerful features, without comforting.

Despite the enthusiasm, the report notes that making such devices is still a few years away, due to technical challenges. Designing glasses consisting of high-resolution display, a compact chip and a short but long-lasting battery. Apple is reportedly arguing whether glasses should include media capture capabilities, as the company holds a strict approach to privacy.

Meanwhile, the meta AR is open about its ambitions in space. Its latest hardware, Orion AR glasses, is still in development and is expected to take several more years before reaching consumers. Currently, each unit costs meta approximately $ 10,000 (about 8,53,900 rupees) due to advanced optics and use of custom silicon. While Orion is not yet a product for sale, Meta has placed an important groundwork with its ray-ban smart glasses, developed in partnership with Essilalxotica, which has already seen two generations and growing popularity.

Apart from the AR Glass Project, Apple is also preparing the next version of its vision Pro headset. According to the same Bloomberg report, the New Vision will be lighter and more cheaper than the original, which was launched at $ 3,499 (about Rs 2,99,000). A cheaper model can help Apple attract wide audiences for its spatial computing platforms, while continuing growth for long -term wear.

The report also mentions that Apple is working on AI-operated updates for other products such as Apple Apple Watch and AirPods, some of which may include camera features in future.