Actress Yami Gautam on Thursday shared a long note on social media, urging her colleagues in the film industry to end the culture of generating “hype” through marketing tools. Mention stalwart And hinting that the film was becoming a victim of cancel culture, he wrote about her husband works hardDirector Aditya Dhar contributed to the making of the film.

Yami criticized paid campaigns aimed at creating a negative perception about a film or actor. She wrote on

The actor who gave a strong performance Right Recently, he said that creating hype or negativity has become common in the industry and it is hurting the art of storytelling.

He said, “Just because this system is accessible to anyone – whether it’s to ‘hype’ a film or spread negativity against another actor/film – is a plague that is going to affect the future of our industry in a big way.”

Yami further added, “Unfortunately if anyone thinks – this is harmless and let’s do it because this is the new ‘normal’, then they are wrong. This monster of ‘trend’ is eventually going to bite everyone.”

The 37-year-old highlighted the difference between real success and superficial success celebrated in the industry today. “If the truth about a million things gets exposed about who and what has been ‘successful’ over the past 5 years, unfortunately it won’t be a pretty picture for many people,” he wrote.

He compared this trend to the work culture of South Indian film industries. She wrote, “No one in the South can dare to do such things because the industry is united on many fronts. I urge our respected producers, directors and actors to come together to stop this termite of culture at this level and discourage it.”

referring to that Husband’s foresight and hard work stalwartYami further added, “I say this as the wife of a very honest man who, along with his team, has given everything with hard work, vision and patience to make this film something that I know India will be proud of.”

The actor expressed concern for both the industry and the audience and said that audiences are already being influenced as to whether they should like a film or not. She said, “I say this as a deeply concerned member of the fraternity who, like many other industry professionals, wants to see Indian cinema flourish to the best of its potential, and not the other way around.”

Yami concluded, “Let’s not destroy the joy of making a film and presenting it to the world and let the audience decide what they feel. We need to protect the environment of our industry.”

stalwartStarring Ranveer Singh, it will release on December 5. However, a section of the audience on social media has called for its boycott after Singh’s viral imitation of Daivas played by Rishabh Shetty. Kantara Chapter 2,

During his appearance at the closing ceremony of IFFI Goa 2025, Singh tried to appreciate Shetty’s performance in the blockbuster film. By imitating an act of God And Chamundi Daiva is referred to as a “female ghost”. Many people got upset by this. Although Singh apologized for his actions on social media, some people fear stalwart Now you may have to face consequences