Skyrocketing component prices have affected Xiaomi’s smartphone business. In the first three months of 2026, the company shipped 33.8 million units, a decline of 19.2% compared to the first quarter of 2025. This was the biggest decline among the top 5 manufacturers globally, but Xiaomi had enough of a lead over Oppo (#4, -6.6% YoY) and Vivo (#5, -6.7% YoY) to retain the third spot. Meanwhile, Samsung and Apple shipments increased by 8.0% and 9.9% respectively year on year.
Xiaomi smartphone shipments declined in Q1, but the company retains #3 position globally
On a regional scale, Xiaomi is ranked #2 in Latin America, #3 in Europe, Africa, the Middle East and Southeast Asia, and #4 in India. In its home market of China, the company ranked #3 with 16% share at the end of March.
Xiaomi smartphone market position by region
In the last quarter (Q4 2025), the company reported an increase in ASP, average selling price. Then it was CNY 1,211 and it has further increased to CNY 1,310 – this is +8% from the first quarter of last year.
The average selling price of Xiaomi phones continues to rise
Xiaomi maintains strong positions in smart bands (#3 globally, #2 in China) and TWS buds (#2 globally and in China).
Xiaomi still one of the top smartbands and TWS buds brands
However, the company lost its top 3 spot as a tablet maker globally – it currently sits at #5 after a 13.6% decline – meanwhile, Huawei jumped 28.6% and is now at #3 and Lenovo moved up 20.0% and is now at #4.
Xiaomi falls out of top 3 among tablet makers globally
Xiaomi shipped 80,856 EVs during Q1 this year. Shipments are now dominated by the Xiaomi YU7 series, which has rapidly overtaken the Xiaomi SU7 series. You can read more about Xiaomi’s performance in the EV market on our sister site, ArenaEV.
Xiaomi YU7 series is now the company’s most popular EV series
Overall, Xiaomi reported a profit of CNY 6.1 billion on revenue of CNY 99.1 billion during Q1 2026. This is significantly down (43.1%) from the CNY 10.7 billion in profit recorded in the first quarter of last year, which also saw revenues of CNY 111.3 billion.
