When would A-Beauty defeat Cauce? Weight of Vivek Sahni, CEO of Ayurveda
K-beeauty is about high-tech, multi-step skincare for external luster, while A-beauty focuses on Ayurvedic traditions, natural remedies and overall well-being.
Is A-Beauty (a popular name for Ayurvedic beauty) that is ready to cross the craze worldwide for kernels? Vivek Sahni, founder and chairman of Luxury Ayurveda Beauty Company Kama Ayurveda, expressed his talk on this matter on the day of Conclave 2025 on this day.
He said that a-beauty [Ayurvedic beauty] The beauty industry should be given a chance to grow and establish itself.
Speaking at the Conclave in New Delhi, the founder shared that even though Ayurveda still has a long way to go, it is gradually entering the luxury location.
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He has also mentioned that “the idea of A-beauty seems far better than K-Beeuty”.
#stay Insight in the future of craftsmanship, heritage and luxury, @Jeantouboul CEO, Paranode Record India, Famous Designer @Rahulmishra_7 & Vivek Sahni’s co-founder and CEO, Kama Ayurveda | #Itlivestream But #Indiayatodayconclave25,
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India is becoming the center of A-beauty (Ayurvedic beauty), which is deeply inherent in ancient Indian knowledge, focusing on overall welfare and balance. It uses natural ingredients like turmeric, neem, sandalwood and ghee to solve all skincare crises.
Vivek mentioned that even though A-beauty is in a very newborn state, he is very proud of how Kama took the idea of Ayurveda, which is a traditional Indian medical system, and made it available to Indian audience and now to a global audience.
‘Ayurvedic science was not available to most people’
Vivek further mentioned the importance of Indian Ayurveda and how the world is now searching for Ayurveda.
“It was considered as a kitchen recipe – not a kitchen recipe, but in fact a science that is not accessible to most people. Ayurveda, in this sense, is extraordinary, by promoting Ayurveda in its most authentic way, which means using the best quality material to achieve the highest level of efficacy.”
“So the products actually work – your hair stops falling, your deep circles disappear, your acne, your skin, all these accessories get better. And the world is searching for it now. It is also a science of yoga. So. I think with the spread of yoga around the world, we are coming to a time when beauty is coming at a time,” said Witch.
https://www.youtube.com/watch?v=oweny4uir3u
Giving an example, Vivek mentioned how his shop opened in Britain two years ago faced people due to hard water.
“London has bad water and hard water, and all their hair is falling out, so they are using brigety hair oil,” Vivek said.
About Vivek Sahni
Vivek Sahni, the founder and president of Kama Ayurveda, is a pioneer in Ayurvedic beauty and welfare. After obtaining a degree in economics from Delhi University, he pursued communication design at Parsons School of Design, New York. In 1993, he specialized in Vivek Sahni design, his other enterprises, communications, products and environmental design.
