With a lot of hype and buzz throughout the year, and even more so in 2021, Allu Arjun and Sukumar’s Pushpa 2: The Rule finally released in theaters today. As has been the case since the film’s teaser and trailer were released earlier this year, the standout moments in Pushpa 2: The Rule are awe-inspiring’Gangamma Jathara‘ sequence, where the sari-clad Pushpa Raj rules the screen with a magnetic and charismatic presence.

effect of Gangamma Jathara in pushpa 2

The scene is more than just a recreation of the traditional ritual celebrated in Tirupati and Chittoor in Andhra Pradesh, in which men wear sarees and jewelery to make offerings to the goddess, believing that she will ensure that their wishes are fulfilled. The magic and meticulous production design of cinematographer Miroslav Kuba Brozek elevate the sequence, making it a stunning visual masterpiece. Every frame bursts with a kaleidoscope of rustic colours, beautifully capturing the raw energy and excitement of the festival. Complementing this visual grandeur is the rousing score by Devi Sri Prasad and Sam CS, which adds to the intensity and emotional weight of these moments.

Watch the teaser of Pushpa 2 here:

At the center of it all is Allu Arjun, who delivers a mesmerizing performance performing in her androgynous avatarShe effortlessly blends ferocity with an ethereal feminine grace, commanding every frame with unparalleled charisma. When he’s on screen, it’s almost impossible to take your eyes off him, his presence overshadowing everything around him.

Pushpa Raj and Srivalli are ardent devotees of Lord Shiva Gangamma (Ganga Amma). Motivated by his deep devotion towards the goddess, the couple decided to attend the local (Seshachalam, Tirupati). Jathara Or the festival, in which Pushpa performs the rituals as traditionally celebrated. This scene also includes an important question asked by Srivalli to Pushpa, the answer to which becomes a turning point in the film.

history of Gangamma Jathara

Gangamma Jathara is a vibrant and deeply rooted folk festival celebrated in Tirupati, Andhra Pradesh in honor of the goddess Gangamma TalliLocal Patron (clan goddess) God. It is believed that she protects her devotees from evil and bestows prosperity. This seven-day annual festival is marked by colorful rituals, enthusiastic processions and community participation, showcasing the cultural and spiritual richness of the region.

origin of Gangamma Jathara Steeped in mythology. according to legend, Gangamma Was born to rid the world of an oppressive ruler. Using his divine powers, he defeated him, and earned a place in the hearts of the local people as a symbol of protection and strength. This festival celebrates his bravery and is an invocation of his blessings.

Unique customs and rituals, as seen in Pushpa 2

The festival begins with Ganga Alankaram, where the goddess is decorated in different avatars every day, reflecting different aspects of her power. The most special thing about this festival is its tradition veshaalu (costume), where devotees, especially men, wear colorful and exaggerated attire as part of their veneration towards the goddess. They depict characters from mythology, folklore or even modern life, adding an element of drama and humor to the celebrations.

Gangamma The temple, located in Tirupati, is the center of activity. The idol of the goddess is taken through the streets in grand processions accompanied by drums, singing and dancing. A large number of devotees gather, offer prayers and fulfill their vows. Some people also perform unique rituals like rubbing mud on their body, which is a symbol of humility and devotion towards the goddess.

Jathara – a cultural extravaganza

This festival, which serves as the spiritual fabric of Tirupati, is not just a religious event but also a celebration of community and culture. Folk dance, music and local art forms play a central role, reflecting the traditions of the region. The streets of Tirupati come alive with stalls, fairs and festive cheer, attracting both locals and visitors.

Gangamma Jathara It remains a vibrant expression of faith and cultural heritage. It is a reminder of the community’s collective identity and reverence for their local deity, attracting thousands of devotees from across Andhra Pradesh and beyond.

Meanwhile, according to India TodayPushpa 2 Review, The Gangamma Jathara The episode is defined in the film as, “The Jathara The sequence where Allu Arjun’s Pushp Raj is dressed in a saree and offered a ritual Gangamma Is the main attraction of Pushpa 2. However, that sequence also lasts longer than it should. The entire episode features a trance-like dance, a romantic dance and concludes with a fight sequence.”

Pushpa 2: The Rule is currently running in theatres. Directed by Sukumar, the film also stars Fahadh Faasil, Anasuya Bhardwaj, Sunil and others in important roles.