horror franchise film Haunted 3D: Echoes of the Past has emerged as a surprise winner at the box office among the latest Hindi releases, earning over Rs 18 crore. Despite coming up with high-profile dramas like i will come back And india destiny makerThe supernatural film has successfully surged ahead in the collections to lead the weekend race.

According to latest data, Haunted 3D: Echoes of the Past It has earned Rs 18.91 crore gross and Rs 16.12 crore net in India. In comparison, i will come back Till now Rs 14.60 crore gross and Rs 12.25 crore net collection has been done.

Actor-politician Kangana Ranaut’s India is the creator of destiny, The film, released on 12 June, collected Rs 7.82 crore and Rs 6.59 crore nett at the box office.

in an interview with News 18Bhatt highlighted that he was not surprised by the film’s performance, even though many believed it was not promoted aggressively. He emphasized that the campaign was designed for the audience most likely to see the film.

The director said, “No, I’m not (surprised). Because the film was promoted. But it was promoted where we thought we should promote it. Fortunately or unfortunately, we didn’t have the budget to carpet bomb. So we targeted the audience that we knew would come to watch the film.”

Bhatt explained that there were hoardings for the film, but the team did not go overboard as they saw it as a mass film and believed that ticket sales would come from there. He mentioned that trade pundits might have missed this promotion as it was not aimed at them or at major metros of that scale. “We were clear about that,” the director said.

Bhatt also said that he has always believed in haunt The franchise had a loyal audience. He said that the film’s performance did not make him happy at the expense of others, adding that he did not want anyone to get bad numbers and that he believed there was enough space in the country to run two or three successful films at the same time. He said, “I am just happy that my film did well.”

See also

Entertainment

Did you know that K. Balachander changed Rajinikanth’s name from Shivaji Rao Gaekwad to change his skin colour?

Haunted 3D: Echoes of the Past The director also said that the result is a reminder to be wary of franchise films, adding that they can defeat star-cast films because they have a “hidden audience”.

He said, “It doesn’t mean to let anyone down. It just means to keep that study and understanding to yourself. Don’t release your film with a franchise film, no matter how big a star you have.”

Haunted 3D: Echoes of the Past It stars Mahaakshay Chakraborty, Chetna Pandey, Hemant Pandey, Praneet Bhatt and Tia Bajpayee in lead roles.

Haunted 3D: Echoes of the Past Released theatrically on 12 June.