In 2023, Tecno introduced Universal Tone, an imaging technology designed to accurately capture everyone’s skin tone. Then in 2024, the company launched the #ToneProud campaign to fight skin tone bias in camera phones. Last year, TECNO expanded Universal Tone’s multi-skin tone color card to 372 skin tone patches. And now the company is continuing its mission to create digital cameras that accurately capture the unique qualities of every person who steps in front of the lens.
Brazilian visual artist Angelica Das launches “100 Portraits of Becoming” initiative
Techno has partnered with Brazilian visual artist Angelica Das for the “100 Portraits of Becoming” initiative. The initiative will span two years and five countries, kicking off on July 6 in Nairobi, Kenya. The inaugural shoot featured local entrepreneurs, makers and innovators.
All photos for this initiative will be captured using the Tecno Camon 50 Ultra, which includes the aforementioned Universal Tone technology.
The goal is to photograph 100 people in five countries. Those selected to participate are invited to attend in their own clothing and will be photographed in natural light without filters for maximum authenticity.
The pictures will be shared on the initiative’s website. In addition to photographs, Das will record people’s personal stories and explain how they “have overcome various cultural and social changes to become who they are today”.
You can learn more about the 100 Portraits of Becoming initiative here. If you want to participate, you can sign up using this link. Das will be in Nairobi, Kenya till August 9, then move to Manila, Philippines and will stay there between August 16 and 22. After that there are Saudi Arabia, Turkey and Brazil (dates to be announced).
“My portraiture practice has always been less about documenting appearances and more about creating space for people to exist beyond assumptions. What struck me about this collaboration is the shared vision and the possibility of bringing that intention to a medium used by millions of people every day. I’m excited that this initiative isn’t about defining people – it’s about allowing identities to remain open, layered, and human. Because being visible doesn’t equate to being understood. True. Identity begins when we are seen for who we really are,” Angelica Das said.
“Through this project, we want to move beyond representation as mere technical accuracy and explore representation as recognition – enabling technology to not only capture people honestly, but to help people truly be seen. By going beyond bias, labels and stereotypes, we hope to build a future where technology reflects people more authentically and allows the world to understand them more fully. True representation is the foundation of genuine human understanding. is, “ said Jack Guo, general manager of Techno.