Sunny Deol against inflated box office, Border 2’s success organic: Bhushan Kumar
Border 2 producer Bhushan Kumar talks about box office number manipulation in the film industry. He celebrated the success of the film and revealed that Sunny Deol had insisted on sharing only the organic numbers.
At a press conference in Mumbai, producer Bhushan Kumar discussed the importance of transparency in box office reporting border 2. Kumar expressed concern about the trend of inflated or manipulated figures in the industry, emphasizing that for the collection border 2 Were authentic. Inspired by the India-Pakistan war of 1971, the film is produced by T-Series and Jaypee Films and stars Sunny Deol, Varun Dhawan among others.
Kumar said that when the filmmaker declare box office results Differently, sharing false numbers to increase popularity may mislead audiences. “Everyone has their own vision of how they want to announce films and box office numbers, but some things should not happen and wrong numbers are announced. I don’t want to comment too much on it,” he said during the film’s success meet.
border 2 received largely positive reviews And crossed the Rs 300 crore mark at the Indian box office. The story highlighting the unity of the Indian Army, Navy and Air Force was a hit with the audience, especially with the return of Sunny Deol in an iconic role.
Sunny Deol is against inflated box office numbers
Kumar shared that Deol encouraged transparency and urged the team to report only accurate figures even during advance booking.
He further added, “But before the release of the film, during the advance booking, Sunny Deol had told me that we should declare normal numbers because we keep hearing how people are buying tickets and doing other such things to promote their film. But we never think of indulging in such activities. I replied to Sunny Deol that we are going completely organic, our advance booking is organic. And these things always come up. If you mess up, the audience knows, so I’m very happy that we showed real numbers for our film.”
The film is a sequel to the 1997 classic LimitBringing together returning stars as well as new artists. The cast includes Diljit Dosanjh, Ahan Shetty, Mona Singh, Sonam Bajwa, Anya Singh, Pranab Vashistha and Medha Rana in lead roles.
border 2 It is the highest-grossing film of this year so far and has earned over Rs 300 crore in India.
