Actor Ajith Kumar, who is also the owner of Ajith Kumar Racing Team, recently promoted a beverage advertisement. The internet was surprised to see Ajith promoting the brand with materials appearing in newspapers and social media. While a section of users expressed happiness to see the actor in advertisements, others pointed out his hypocrisy as he does not promote his films.

Ajit Kumar has stayed away from media and film promotions for more than a decade. During this time he also advocated his stance thunivu Release, saying that ‘a good film is promotion in itself.’ However, many were surprised to see that he broke this no-promotion policy to promote his racing team.

An internet user disagreed with Ajith Kumar advertising the beverage to promote his racing team. The user wrote, “Clear double standards aka. One rule for business, another for movies? Come on Thala.”

Another user called it a disappointing and irresponsible option.

Here are some reactions:

An X user welcomed Ajith’s decision to return to car racing after 22 years and break his no-promotion stance.

Ajit Kumar has been balancing his film and racing career for the last one year. He took a break from work for nine months to focus on his racing career. The actor is now all set to make a comeback in films as he is expected to start shooting for the film with director Adhik Ravichandran from February. More details about the project are still awaited. Both had worked together before good bad ugly.

The actor is currently participating in the international car racing championship in Abu Dhabi.