Saudi Arabia’s Ministry of Hajj and Umrah has launched a new initiative offering deals and discounts to Hajj and Umrah pilgrims through the Nusuq Card, which aims to improve their overall experience during the pilgrimage.The Nusuk card serves as official identification for pilgrims as well as individuals working within the Hajj system. It is required to be carried at all times from arrival to departure from the Kingdom, including movement between holy sites.Under the new initiative, cardholders will be able to access special offers and services from a number of national businesses. These benefits cover a wide range of sectors including retail, transportation, catering, hospitality, health care and entertainment. Details of participating institutions are available through the Nusuk platform.The ministry said the initiative is designed to make services more accessible and enhance comfort for pilgrims, as well as enhance the overall standard of service delivery during Hajj and Umrah.Officials also highlighted the role of chambers of commerce in supporting the program, describing them as a link between the ministry and the private sector, helping to bring more businesses into the initiative.Beyond its role in providing access to concessions, the Nussuk card remains an important document for pilgrims, allowing entry to holy sites and ensuring smooth movement throughout the pilgrimage. The ministry has stressed that it is mandatory to carry the card at all times during the Hajj period.This initiative reflects ongoing efforts to combine recognition, access and additional benefits into one system to improve facilities and services for pilgrims.