Ranbir Kapoor explains what his brand ARKS means, it has nothing to do with Alia or Raha
Ranbir Kapoor has addressed the speculations surrounding the name of his lifestyle brand ARKS and shared information about its origins and future plans. Kapoor’s comments come after a social media campaign and reactions from his family and industry colleagues.
Actor Ranbir Kapoor, known for his work in Indian cinema, addressed speculations about his lifestyle brand ARKS, which he launched last year. Since its launch, fans and social media users have questioned whether the brand’s name was inspired by Kapoor’s wife Alia Bhatt and daughter Raha Kapoor. In a recent social media video, Kapoor explained the process of naming the brand and outlined his vision for its future.
A video was posted on the official ARKS Instagram and YouTube pages, showing Kapoor touring the manufacturing facility. During the walkthrough, Kapoor revealed that the unit previously belonged to his brother-in-law Bharat Sahni. He also participated in a question-and-answer session, discussing in detail the ethos behind ARKS.
When asked about the brand’s name, Kapoor said, “You know, it had different meanings”. He further explained, “We started because we just wanted to come out with sneakers, so it was Ranbir Kapoor’s shoe. So it had a lot of different meanings, like Ranbir Kapoor Studio, then I think I came to a point where I said it doesn’t really need a meaning, but I think it fits perfectly. When we heard the name ARKS, when we saw this logo, everything came together,” the 42-year-old continued.
Kapoor also reflected on his personal growth and how it influenced the direction of ARKS. “As I’m growing up, my desire for material things is becoming less and less. You always need a T-shirt or a denim jacket because you can wear it any time. That’s where I came up with ARKS. But the plan is really to expand into different areas of lifestyle, be it athleisure or underwear. I’m also interested in the whole furniture market. So under the umbrella of ARKS, I think we’re really going to have a Trying to sell a sensibility, an aesthetic, a lifestyle to the consumer,” he said. Said.
The ARKS collection for men includes cotton jersey T-shirts, French terry sweatshirts, knitted hoodies, double pique polo shirts, flat knit T-shirts and linen shirts.
The brand’s marketing campaign featured a video of Kapoor lying on the grass under the night sky, drawing a symbol in the air. The caption read, “Meet the founder. He’s not on social media.”
Family members expressed their support on social media. His wife Alia Bhatt posted a fire emoji and wrote, “For new beginnings.” Her mother, Neetu Kapoor commented, “All the best.”
While ARKS is gaining recognition, Kapoor continues his film commitments. he will appear love and war With Alia Bhatt and Vicky Kaushal, and was last seen enemaL, directed by Sandeep Reddy Vanga. Kapoor will also be seen in the sequel animal park,