Actress Jenna Ortega addressed concerns about artificial intelligence during her appearance at the Marrakech Film Festival, and highlighted the fears that AI is creating within the film industry and wider society. Ortega referenced the uncertainty inherent in the development of artificial intelligence, emphasizing its potential to change the landscape of filmmaking as well as impact the world beyond cinema. The actress chose this platform to share her perspective on the challenges and unknowns that come with rapidly growing technology.

according to Diversity, Ortega described the feelings surrounding AI is being characterized as having “deep uncertainty.” He underlined the difficulty faced by many in the creative sector and elsewhere in anticipating how artificial intelligence might reshape various aspects of professional and personal life. “We always take things too far, and I think it’s very easy to get scared, I know I am, from deep uncertainty.” He said that, with AI, “it feels like we’ve kind of opened up a Pandora’s box.”

However, Ortega is optimistic that the rise of AI could lead to a new artistic revolution. She said, “In these difficult and confusing times, sometimes it inspires the artist to speak out more, to do more, so that there is new awakening and passion and security and I want to believe and hope that that is the case.” “But there are some things AI is not able to replicate. There is beauty in difficulty, and beauty in mistakes, and a computer can’t do that. Computers have no soul.”

Ortega’s remarks at the Marrakech Film Festival focused on the sense of unease that artificial intelligence is creating among those involved in film production. He noted the challenges that come with adapting to a technological environment full of volatility and unpredictability. Ortega’s approach focused on the tension between novelty and uncertainty within creative work.

Ortega highlighted a major concern for individuals and communities directly affected by technological change. His comments indicate widespread unease about the far-reaching consequences of artificial intelligence that go beyond the immediate professional impacts.

Ortega said he hopes AI will reach “a point where it becomes a kind of mental junk food and we feel sick and we don’t know why. I think, as terrible as it is to say, sometimes the audience has to be deprived of something to appreciate something again.”

The Marrakech jury, along with Ortega and Bong, includes Furiosa star Anya Taylor-Joy, Past Lives and Materialists filmmaker Celine Song, Palme d’Or winner Titan’s Julia Ducournau, Brazilian director Karim Anouz, Moroccan filmmaker Hakim Bellabs and Iranian-American actor-director Peyman Maadi.

Ortega’s statements during the celebration emphasized the importance of acknowledging both the potential and risks of artificial intelligence. By articulating the fears surrounding AI, he contributes to the ongoing conversation about the future of the creative industries in a world increasingly shaped by technological advancements.