Music is now everywhere. When you are ready, you pick up Alexa by setting the mood. On your traffic, Spotify keeps your ears and heart -and -good tunes. At work, when you are not in a meeting, streaming apps and youtube help you stay in the zone, closing the distress and office buzz.

Essentially, music is just a command or some tap away – a reality Gane Z and General Alpha have grown up.

Wait on In this era of comfortable hearing, imagine taking time out to go to a vinyl record store, flip through a pile of albums, keep each each on a turnetible to listen patiently, search for new music, and only then you can shop.

Well, Vinyl is back. Behind its resurrection is young music enthusiasts who listen to music on streaming apps and voice assistants.

Vinyl sales tire

In the 60s, a head of Indian homes, Vinyl eventually gave way to cassette players, IPods and, later, streaming platforms. It is returning its way – not on the apathy of the older generations, but is driven by a youth who craves immersive experiences at an age when everything is on screen, from books and work to entertain and friendship.

Digitally saturated, this generation is turning to analog media for moments that provide a real break from their always, online life.

Abhay Panwar, the owner of the Pagal Records Store at Hauz Khas, Delhi, says, “Every day has sixty percent of the visitor in our store, mostly in the 20s of his 20s.”

A former loyalty, who could not imagine the city without it, was the store, a former loyal, which was originally founded by an Italian vinyl enthusiast. This became a hidden gem for music lovers and record collectors. But when Joe decided to return to Italy, Panwar stepped to capture, determined to keep the legacy alive.

“I was always close to the store, before I was working last year – I often traveled, knew the employees, attained insight, and even how the records were played there. So I knew how the sales were then and how they were now. Before Kovid, before Kovid, the sale was very good. They fell during Kovid and later, but they are now lifting again,” Today India,

The increase in sales of vinyl records and turnteables is both online and offline worldwide.

“Record sales have increased year-on-year, especially post-pandemic, when people have started investing more in home entertainment. At the global level, the vinyl market is expanding even faster, more than US $ 2.1 billion in the middle of the 2020s with estimates of market size more than 1.8 billion USD 2.1 billion, and up to the end of USD 4.5 billion to the end of USD 4.5 billion,” Revolver club In Mumbai.

E-commerce platform Amazon India also accepts to increase the sales of vinyl record players.

“We have seen double-digit growth for products such as audio-technica AT-L60X Stereo Turnateable and Claw Stag Portable Vinyl Record Player Tourvere, demand for growth of double digits, year-to-year. While many customers still prefer inherent speaker models for their ease and value, for premium options with all other features, for premium options, Today India,

But what is behind the growth

Yes, the warmth of analog sound is one of the reasons. But there is much more in it. Listening to music on vinyl is a deep personal experience – more engrossed, more immersive – and it demands your full attention. This transforms music into a true center of focusing your time and focus by the only background filler.

In the fast-paced world, vinyl gives you a taste of slow life.

52 -year -old Kamalini Chatterjee, who grew up listening to Vinyl at home, describes it as a ‘entire ritual’. Currently, looking for a vintage-style turnteable to add the character to his living room, Chatterjee says that raising a record, putting it on the player, and starting the music slowly, which makes Vinyl such a different, real-time experience-some app can never repeat.

“I think General Z has been designed for this,” she says. “This gives you a feeling of stay in contact with reality.”

Chatterjee is right. We asked General Z. Vinyl enthusiasts to accept that they love records to drown the experience.

“For me, this is the process. It is the essence of digging for unexplained music and joining it completely. I am a lot more an album person, so the process of going through an entire album and searching for great tunes is a deep satisfactory part of the experience,” also says 25-year-old Delhi-based DJs. StyleDelhi’s first Vinyl-Kaval Bar.

23 -year -old Sanjana of Mumbai grew up listening to Vinyl due to passion through her aunt. Now constructing his own record collection, she is searching for an album in a record store and then it seems very satisfactory to buy it, which is more satisfactory than clicking on a new playlist online.

She says, “I listen to a song one appropriate, then some more tracks, and only then decide if I like enough to buy the album. The purchase is more thoughtful because I want to make sure that it’s something that I enjoy for years,” she says.

On streaming platforms, she often puts a playlist on the reshuffle and if she is not in the mood of a song, she keeps hitting “next”. There is nothing wrong in this, she says, but Vinyl feels different.

“It reminds me of radio days, when you did not have complete control over music – you let the songs play for a long time, you had a little more patience.”

Vinyl also brings the listener closer to the artist, emphasizing the album format again – encourages you to experience each track as an artist.

“This is an experience where you are not only listening to music, but collecting a piece of art from an artist. You get to dig into his entire album, and there is a personal relationship with the artist that you don’t get with other forms,” says Utkarsh.

With vinyl culture on growth, India is ready to get its first record-standing plant in four decades. At the same time, a wave of vinyl clubs – is devoted to recording completely – is opening.

“More and more brands want to integrate Vinyl into their launch and other brand extensions,” says Ukrash J, who played records at a Sunny Toki Whiski event at Delhi’s Dhan Mill in April.

Kunal Singh Chhabra, Vinyl-Key Co-Founder StyleVinyl’s first hand stories to increase in popularity.

“When we opened in October 2023, it was a novelty for many people. People would say,” Wow, you play on records? ” Over time, as more places have adopted this culture, it has become a little more familiar.

No cheap hobby

But Vinyl is not a cheap hobby. Each record can cost anywhere between 1,500 and Rs 6,000 based on its specificity. There is a turnteable, also, an expensive investment, which starts at around Rs 8,000. Add it that this requires delicate handling – its components, like a needle, can easily break with a slight shortage.

“I buy at least a new record in a month to develop my collection, especially now when I do not have access to my aunt anymore. If I burst on an expensive one, I stop there; but when I search a lot of new music, the bill may be scary – despite my best efforts, despite my best efforts,” Sandana shares.

Revolver club For example, in Mumbai, there is a general Z starter pack, priced at Rs 33,000. It includes audio-technicica AT-Lp60X Turnateable and Adifter R1280DB operated speaker.

“This is the most popular combo for us who is looking at someone to enter hobbies; plug-and-play and budget friendly,” Jude says.

For those who cannot afford it as a regular hobby, records remain – and even seem special in today’s digital world.