Harshvardhan Rane says Ek Deewane producer Anshul is the Basil Ivanic of Bollywood
Actor Harshvardhan Rane has praised debutant producer Anshul Garg for backing ‘Ek Deewane Ki Deewaniyat’. He compared Anshul to the Hollywood producer who created the ‘John Wick’ franchise.
‘Ek Deewane Ki Deewaniyat’ actor Harshvardhan Rane has called the film’s producer, Anshul Garg, the “Basil Ivanitch of Bollywood”. He compared him to the Hollywood producer of the ‘John Wick’ franchise.
The romantic drama is set to be one of the biggest surprises of 2025 in theatres. Anshul’s first film as a filmmaker has crossed the Rs 100 crore mark and is being considered a blockbuster.
Just as Basil Ivanyk turned a small-scale, independent action film into a billion-dollar global series, Anshul has managed to create something extraordinary from his very first film. Anshul built ‘Ek Deewane Ki Deewaniyat’ on the same values that made his label Desi Music Factory a household name – innovation, emotion and a strong sense of what audiences really connect with.
Before venturing into films, Anshul had shaped India’s independent music scene. He discovered and championed new voices and turned them into digital superstars. With ‘Ek Deewane Ki Deewaniyat’ he has presented the same understanding of audience preferences on the big screen.
The four pre-release tracks of the film were massive hits, with the title song crossing 60 million views even before its release. It was a music-based marketing masterstroke that kept the film trending on social media.
The success story didn’t end with the release. In a first for Indian cinema, Harshvardhan embarked on a road tour after the release – traveling to Gujarat, Rajasthan and Delhi to meet fans. It was an idea that reflected Garg’s unconventional approach of connecting directly with the audience. This move increased the excitement of the film and made it one of the most talked about hits of the season.
Like Basil Ivanyk’s journey with ‘John Wick’, Anshul Garg’s debut as a producer is based on faith rather than formula. He trusted his instincts, his story, and his audience – and the result is a film that is both heartfelt and successful.
As Harshvardhan says, “Anshul knows how to reach out to people – he senses the pulse of the audience. That’s his superpower.”
With his debut film already a blockbuster, Anshul Garg is redefining what it means to be a modern producer.
