Golden Globes draw the line on AI in new 2027 guidelines: Allowed but can’t be central
The Golden Globes have stated that the use of AI in submissions will not automatically disqualify works. The new rules require disclosure and put credited human creators and artists at the center.
As awards season continues to evolve along with technology, the Golden Globes have drawn a clear line on artificial intelligence.
Organizers have introduced new guidelines for the 84th edition of the awards to be held on January 10, 2027, stating that the use of AI or generative AI will not automatically disqualify a submission, provided human creativity remains at its core.
Announced Thursday, the updated rules emphasize that creative direction, artistic decisions and authorship must come primarily from credited individuals. Although AI tools can be used during production, they cannot replace the fundamental contribution of human talent.
An important addition to the rules is mandatory disclosure. All entries must disclose any use of generic AI in the final work, including alteration of the artist’s voice or likeness. The move reflects ongoing concerns within the industry, particularly those raised during the WGA and SAG-AFTRA strikes, where AI emerged as a major flashpoint.
According to the guidelines, submissions will be evaluated based on “the extent to which creative direction, artistic decision-making, and execution reflect those of the credited individuals.” In short, AI can assist the work – but not the writer.
The rules set specific criteria for acting categories. Performances will only be considered eligible if they are derived primarily from the work of the credited artist. The use of AI will not automatically disqualify a performance, as long as it fundamentally functions to enhance or support a human-driven portrayal, and remains under the artist’s creative control. Any such use must also be authorized by the artist.
Additionally, the organizers have drawn up a strict limit against abuse. Submissions featuring performances created through unauthorized digital replication – whether containing the artist’s likeness, voice or biometric data – will not be considered eligible, even if the individual is credited.
For non-performance categories, including directing, writing, music and animation, the criteria will remain consistent. Entries will only be eligible if the main creative contributions originate from human creators, with AI limited to a supporting role rather than a substitute for authorship.
The announcement comes as the Golden Globes adapts to a rapidly changing entertainment landscape. It also coincides with the return of comedian Nikki Glaser as host, leading the ceremony for the third consecutive year.
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