Actor Shah Rukh Khan, who is known for his charismatic appeal, is fully prepared to join with Jane Z in his new attempt. He will be the face of lifestyle jewelery brand Candere from Kalyan’s house. Khan expressed his excitement about how he resonates with jewelery ‘A powerful expression of love’. On his appointment, the brand also feels that Shah Rukh aligns with the vision of Candere due to his global appeal and timeless attraction.

The ‘Pathan’ star, which will be portrayed in the brand multimedia campaigns, said in a statement, “Jewelery has always been a powerful expression of love, memories and identity. I am excited to partner with Candere, which wears a brand from Kalyan Jewelers’ house, which offers a modern and fresh perspective at all times, which prefers jewelery in every way.

Reflecting the partnership with Khan, Ramesh Kalyanaraman, director, Candere said, “The Indian jewelery industry is going through a clear division, consumers are rapidly looking for pieces that reflect their personality, align with their lifestyle, and are made for specific opportunities. Remnant, periodic appeals, and emotional connect mirror are made for those values.

While Candere is widely recognized for women for its contemporary jewelery, the brand is also expanding its footprint in the men’s jewelery section.

Supported by Kalyan Jewelers, Candere offers a range that aims to balance style and cost, prices starting from Rs 10,000 with prices – as an accessible option for both daily wear and special occasions.