Gajraj Rao’s Band Baaja Bitiya ad makes the internet emotional: Tears guaranteed
Gajraj Rao’s new ad Band Baaja Bitiya for Goyal TMT has brought tears to the eyes of the audience with its powerful message on supporting daughters facing domestic abuse.
A new ad by Gajraj Rao is going emotionally viral on social media, with many viewers admitting that it brought tears to their eyes. Topic band baja daughter And created for Goyal TMT, the campaign delivers a powerful message about standing with daughters facing domestic abuse – and challenges the age-old notion of telling women to simply ‘adjust’.
The film unfolds through parallel timelines. In one, Gajraj’s character is seen walking purposefully with a wedding band, suggesting a celebration. In another, he answers his daughter’s phone call. “Again? (Again?)” he asks, as she tells him she is a victim of domestic abuse. While his family members – including his wife, son and relatives – insist that he should learn to ‘accept his fate’, the father struggles to accept his pain.
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The emotional payoff comes when the two timelines intersect. Instead of attending any celebration, he has brought a band to his daughter’s marital home to bring her back with dignity. Facing her husband and in-laws, she says firmly, “Neither is this a stranger, nor is this money (She is my own, not anyone else’s property).” The ad ends with a powerful message: “Countless women suffer in silence because their families don’t stand with them.”
The campaign mirrors real-life events that have made headlines in recent years. In 2023, a father from Ranchi brings his daughter home with the band after deciding to divorce her husband due to alleged domestic abuse. A similar gesture was seen in Kanpur, Uttar Pradesh in 2024, where another father welcomed his daughter in the same manner after years of alleged abuse.
Since its release, the ad has been widely shared on social media, with praise for both its storytelling and Gajraj’s performance. One post read, “See the wide spectrum of acting of Lord Gajraj Rao (sic).” Another user wrote, “Awesome. Tears at the end of the ad,” while a third commented, “Absolutely heart-touching! Gajraj Rao’s performance and the emotions of the ad are pure magic. Tears guaranteed.”
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