Until now, the mention of Nvidia GPUs was considered synonymous with gaming in India. However, as the PC market in India continues to evolve, a wider audience is beginning to recognise the immense potential of these powerful GPUs beyond the realm of gaming. Content creators, game developers, photographers, and almost anyone who uses a computer at work can take advantage of these GPUs. At an event held in New Delhi today (July 10), Nvidia announced that several of its authorised system builders have launched a family of Nvidia Studio PCS. These advanced systems powered by GeForce RTX 40 series GPUs are now available in India through various authorised system builders.

The PCs have been rigorously tested and validated by Nvidia to ensure they deliver exceptional performance and stability while meeting the demanding needs of today’s creators. The company also said that these PCs are pre-configured to take advantage of all the benefits of NVIDIA Studio and RTX Al technologies.

“System builders in India are a vibrant and growing sector, driven by the increasing demands of creators, gamers, professionals, and remote workers. The Indian PC market demonstrated strong recovery in the second half of 2023, growing 12.9 percent year over year. Nvidia GeForce RTX GPUs inside powerful systems are meeting the growing needs of these users, giving them an unmatched computing experience.” The company said in a press release.

Nvidia helps content creators get the perfect PC

The content creation community in India is expanding rapidly, with creators constantly looking for the right tools to create engaging content for their audience. In the age of artificial intelligence, this task has become more simple and efficient. Whether it is creating an image from a text prompt using Stable Diffusion or resizing an image with AI in Adobe Photoshop, content creators in India have a plethora of options.

And Nvidia is now trying to make these devices even more accessible, including PCs designed to meet the diverse needs of content creators. As already reported, the company has partnered with various system builders across India, who will help content creators find the best PC for their use.

“We’re partnering with system builders like MVP, Ant PC, Huge Peripherals, Hitec Computers, XRIG and EliteHubs to provide creators with more options to unleash their creativity.” Vishal Dhupar, Managing Director, NVIDIA South Asia, said“GeForce RTX 40 Series Studio PCs deliver unmatched performance in 3D rendering, video editing, productivity, and graphic design. Creators can benefit from RTX acceleration in leading creative applications, world-class NVIDIA Studio drivers for maximum stability, and exclusive tools that harness the power of RTX for AI-assisted workflows,” He added.

Nvidia Studio PCs are easily identified by the “GeForce RTX Studio PC” sticker, ensuring creators can choose validated systems for optimal performance. In addition, GeForce RTX Studio PCs are designed to work seamlessly with over 120 popular creative apps. They also have exclusive access to RTX AI-powered apps such as NVIDIA Broadcast, NVIDIA Canvas, and RTX Remix.

About the GeForce RTX 40 Series GPUs

Nvidia says the GeForce RTX 40 series GPUs bring significant performance improvements thanks to Nvidia’s Ada Lovelace architecture. According to the company, these GPUs deliver up to twice the performance of previous generations, as well as dedicated hardware to accelerate content creation tasks.

Key features include dual eighth-generation encoders for faster video exports, third-generation ray tracing cores for real-time 3D rendering, and fourth-generation Tensor cores for AI features. Additionally, the new NVIDIA DLSS 3 significantly enhances 3D creation by using AI to create additional high-quality frames, ensuring smooth and interactive viewports in supported real-time renderers.

As already mentioned, these PCs are specifically designed for the fast-growing creator market, which now includes more than 120 million professional and amateur PC creators. 3D artists can work faster with dedicated ray-tracing cores and DLSS 3, video editors can halve export times with dual encoders, and livestreamers can access top-quality AV1 encoders and AI effects from NVIDIA Broadcast.