Earlier in the week, it was reported that Aamir Khan and Sah. Sitare has prepared a strategic release for the land cross. The actor was aiming to go on the way to the old school with the idea of bringing the film on 1000 – 1500 screens in India, and enhances it over the weekend based on the demand of the audience. However, in an interesting twist of events, Sitare is now ready for a broad release across the country.
According to sources close to development, single screen owners and non-national multiplex owners reached Aamir Khan From June 20, with his desire to do a screen of Sitare land equal on his property. “Although the later time of this style has its limitations, the exhibitions are confident that Aamir Khan factor will attract a large number of spectators over the weekend. Sitare land cross Aamir Khan is also coming from the ‘No Oat’ stance. The film will now be released on 3000 to 3500 screens across the country, ”The source informed, instead of being conservative, the team is now getting widespread to reach the film to the audience.
We hear that Aamir is going out to bring out Sitare land in the best possible way for cinema-swing audiences. “He heard the exhibitors, who were not very excited by the idea of platform release in the modern world, and then discussed a comprehensive release plan with his distributor partner. They collectively arrived at all instead of taking high performance properties only. The exhibitions have also assured full support,” said the source.
With Sitare land crosses, Aamir is trying to step a game-changer by not selling OTT rights on any platform. “He wants to keep it exclusive to theaters. In-fact, Sitare Zameen Paar was initially created with Sony Pictures, but when the studio was not comfortable with the idea of ’big screen for Ananya’, Aamir paid him to gain complete control over the film,” the source told him. Buzz is, Aamir paid an amount of Rs 30 crore to get the film out of the studio, so that no partner could try to sell digital rights.
“This is a brave call to pay for partners. Aamir spent Rs 30 crore to buy rights back from the studio to ensure that their risk provides healthy returns.” Advance booking for Sitare land crosses is expected to open on Tuesday, and pricing to make the material accessible for cine-goers is also expected to be very high. The film featured Genelia Deshmukh as a female head, and is directed by RS Prasana. Stay on Pinkvilla for more updates.
Also read: Ananya: After the king, is Shah Rukh Khan working closely with Mathali? Here is the real truth
