Don’t underestimate Yash: Experts back Toxic for strong start to Eid 2026
As Yash prepares to return to the big screen with Toxic on Eid 2026, trade experts and exhibitors across India are betting big on the box office potential of the film.
with toxic Set to release on March 19, the trade world is already betting on a strong opening at the box office. The film marks Yash’s return to the big screen after the blockbuster success KGF: Chapter 2, And exhibitors from various sectors believe that the longer gap can further boost the enthusiasm of the visitors.
For many people in the exhibition area, toxic This isn’t just another big release; It’s the return of a star who changed the pan-India box office landscape kgf Franchise.
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Satdeep Saha of SSR Cinemas, West Bengal expressed strong optimism about the film’s prospects, especially in the Hindi belt. Speaking to India Today, he said,toxic Releasing on Eid 2026, as an exhibitor, we are excited about it, and it’s about Yash coming back later kgfTherefore it is pending for a long time. We are waiting as an exhibitor, and we are confident that it will work at the box office because of Yash’s past record. This is very good in the northern belt, and as an exhibitor we are very excited about it.”
Trade analyst and exhibitor Akshay Rathi believes that today Yash’s appeal goes far beyond regional boundaries. According to him, the number of fans was at its peak during this period. kgf 2 Still going strong. “Yash is not just a star in the southern part of our country. He is a true phenomenon all over India. And since the release kgf 2He has an almost cult-like following in the country. The enthusiasm of ‘Rocky Bhai’ which was in trend earlier kgf 2 This is something that obviously none of us can ever forget. underestimate the impact of toxic It would be wrong in the northern part of the country at the moment.
He told India Today, “A lot of promotional units are still to come out, the campaign is still at its peak, and I am sure that the impact of the film will be as it should be and there will be a lot of excitement at the box office on Gudi Padwa and Eid. It should be a celebratory day for Indian cinema as two big, promising films are releasing and I am hopeful that we will see unprecedented footfall in theatres.”
Gaiety Galaxy’s veteran exhibitor Manoj Desai shared similar views, highlighting Yash’s strong track record in the northern markets. “It’s been a long time coming.” Yash’s last release. kgf 1 And 2 performed exceptionally well in the North. Although he is from the South, he enjoys immense popularity in the Northern circuit. I am absolutely sure of this toxic Will provide a lot of entertainment. “I would like to emphasize this – don’t underestimate fame,” he said.
Trade experts suggest that the Eid release window is often linked to major box office milestones toxic Both the festive rush and the anticipation surrounding Yash’s return may benefit, even if The film is clashing with Ranveer Singh stalwart: : vengeance. Although promotional assets are still awaited, early sentiment within the industry remains strongly positive.
whether toxic It has yet to recreate the ‘Rocky Brother’ storm, but if the current trade buzz is any indication, exhibitors are preparing for a potentially explosive debut.
