The owner of the brand said on Thursday that Donatela Versace would be finished as a creative director of the fashion label Versace for about 30 years, handing over the Bagdor of the attractive luxury brand to Dario Vitale of Miu Miu.
Between the reshuffle, the reshuffle has been made that the big Italian rival Prada-who owns MIU MIU-is interacting to buy Verseches, which was co-established in 1978 by Donatela Versace’s brother, Gianni.
This development eliminates family control over the creative direction of Versace, which is a brand of jet-seater and is famous for its showy, skin-baring look and Medusa logo.
The 69 -year -old Donatela Versace will become the main brand ambassador of the label starting from April 1, on the same day Vitale took over, owner Capri Holdings Limited said in a statement.
Versace said, “It has been the greatest honor of my life to carry forward my brother Giani’s legacy. It was a true talent, but I hope I have some of his soul and penance.”
Vitale has led the design direction of MIU MIU -Prada’s sister brand, which targets a small customer from 2023 – since 2023, helps promote the lower line of the group in a challenging environment for luxury fashion.
The retail growth of MIU MIU increased by 93 percent last year.
Versache said that “is a unique legacy that extended for decades and shaped the history of fashion”, Vital said, which is not well known outside the industry.
The fashion group Capri Holdings, who owns Jimmy Chu and Michael Course, is owned by Versace since 2018.
Prada is allegedly in advanced talks to acquire Versace, earlier this month Bloomberg reported a potential price of about 1.5 billion euros ($ 1.6 billion).
Prada officials have not publicly commented on the discussion with Versace, with Chairman Patrijio Burteli earlier this month he was “very cautious” on any possible acquisition.
Museum and businessman
One of the most recognizable figures of the industry, with her platinum blonde hair and pent for heels, Versace spent most of her early life as a self-style muse for her elder brother Giani, who was murdered by a serial killer in 1997.
His death emphasized the youngest Versace Bhai at the top of the family’s fashion empire, which he began to lead as his new chief designer at the age of 42, with no formal fashion training.
The most famous looks in Versace include some of the cut-to-to-film green gowns of Jennifer Lopez, which were worn for 2000 Grammy-the age of the youth was due to the vision of Versus and the ability to attract celebrities for the brand.
As a brand ambassador, Versace will now focus on the company’s philanthropist and donation work.
Following the decline of sales and reorganization, Capri brought the company to 1.83 billion euros in 2018.
Portfolio in Versache now includes hotels and homeware as well as fashion and accessories. It owns 230 boutiques worldwide and has more than 400 licensed stores.
Industry supervisors also speculated that Vitley could go to Gucci to lead the creative design, which allowed the job to go to Sabato Day Sarno in February only after two years.
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