O’Romeo is entering the final stretch of her box office performance. The Shahid Kapoor and Trupti Dimri starrer romantic action drama has collected around Rs. 55 crores in 15 days of theatrical run. According to the current trends, it is looking to complete its entire business in just Rs. 60 crore nett (Rs 72 crore gross) in India. With its final overseas collection of USD 2.35 million (Rs 21.50 crore), O’Romeo took his worldwide earnings to Rs. Wants to take it to. It grossed Rs 93 crore by the end of its theatrical run.
The Shahid Kapoor starrer made Rs.500 theatrically. Have earned Rs. Out of which a total of Rs 36 crores. 28 crore share came from Indian markets while the rest came from abroad. Additionally, Nadiadwala Grandson Entertainment signed a non-theatrical deal worth Rs. 60 crore for O’Romeo’s music, satellite and streaming rights, making the recovery around Rs. 96 crores.
The production cost of this film directed by Vishal Bhardwaj is huge. Including Rs 130 crore. Print and advertising expenditure is Rs 30 crore. Overall the film seems to be incurring a loss of crores of rupees. 37 crores.
Although the film has not performed well at the box office, it has managed to earn so much on the basis of a buy-one-get-one offer. BOGO may help in perception of higher NETT numbers but it comes at the expense of share price or additional expense under P&A, however one would like to see it. That said, even if the film had performed somewhat better, like Teri Baton Mein Aisa Uljha Jiya, it still would not have been enough to cover the budget. The cost was a bit high considering the face value of the film.
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Disclaimer: The above figures have been compiled from various industry sources and estimates. The numbers are approximate and may vary depending on the final settlement, contractual structures and unknown terms. We do not claim complete authenticity of the data; However, the figures are fair indicators of the overall financial performance of the film in question.
Also read: O’Romeo box office collection: Shahid Kapoor and Trupti Dimri starrer registers 40 percent growth on third Saturday, crosses Rs 55 crore mark