Cristiano Ronaldo is in the midst of his sixth FIFA World Cup campaign and captains Portugal for the fifth time in what is shaping up to be a historic tournament. Meanwhile, his partner Georgina Rodriguez has marked the occasion with a milestone of her own. On June 11, a day after the 2026 World Cup began in North America, Rodriguez announced she was the new face of Italian fashion brand Calzedonia. For a woman who once worked on the shop floor of a Gucci store in Madrid, the news is a reminder of how far she’s come.
What did Georgina Rodriguez announce about Calzedonia?
Georgina Rodriguez shared the news herself on social media, keeping it simple and captioning it “Calzedonia Girl” followed by a glitter emoji. The post came with a series of clips and images showing Calzedonia modeling the swimwear on billboards and advertising boards in major cities around the world. It was a quiet but effective declaration from someone who has learned to command attention without trying too hard.id@undefined Captions not available.id@undefined Captions not available.Italian brand Calzedonia, known for swimwear, socks and leggings for women, men and children, isn’t really a niche label. They regularly invest in high-profile partnerships, with Hailey Bieber leading their last campaign. What makes this brand interesting is the contrast between its global ambassador status and its accessible price points. The items are affordable, giving the partnership a broader reach than a typical luxury campaign.Rodriguez is not new to this world. Her modeling portfolio already includes work with Moncler, Dior, Alo Yoga, Charlotte Tilbury and Porsche. Each collaboration has added to a profile that, a decade ago, would have seemed impossible for someone working retail in Madrid. The Calzedonia deal is the latest chapter in a story that continues to find new directions.
How Georgina Rodriguez built her career with Cristiano ronaldo?
Rodriguez first met Ronaldo in 2016 at the Gucci store where she worked in Madrid. He was playing for Real Madrid at the time; She was 22 years old and largely unknown outside her immediate circle. The relationship changed that immediately. He followed him to some of the biggest clubs in football, from Juventus and Manchester United to his current home at Saudi team Al-Nassr. Plus, her own following grew in a way that had nothing to do with who she was dating.id@undefined Captions not available.id@undefined Captions not available.She now has 73 million Instagram followers and a Netflix reality series, I’m Georgina, where viewers got the chance to take a look at her life beyond the spotlight. The show helped change the narrative around him from Ronaldo’s teammate to a public figure in his own right. At 32, she is managing the media presence that most celebrities take years to build.The couple had five children, although one was tragically lost as an infant. Ronaldo also has a son, Cristiano Ronaldo Jr., who was born separately. Family has been a constant presence in the background of both careers, and Rodriguez has spoken openly about her life as a mother of six in various interviews and on her Netflix show.As Ronaldo turns his attention to what could be one of his final World Cup appearances, Rodriguez is continuing to build a career that no longer requires a football context to grab the headlines. The Calzedonia campaign is proof of this. He is not present in the World Cup just as a supporting participant. She arrived with her news.