According to Telefare, the world’s largest call center operator, telephority, Artificial Intelligence (AI) are used to “ineffective” Indian accents for customers from Western countries. The French company said it was using real -time AI software on phone calls to increase “human sympathy” while speaking on the line.

TeleperforMance has offices in several countries including India, where it has 90,000 employees, and thousands of people in other countries. The company’s customers in the UK include the government, Vodafone, eBay and National Health Services (NHS), the country’s publicly funded health system.

The company appoints software from American firm Sanas, which, according to this, helps the system “building a more understanding world” and cuts misunderstandings. It also said that it will expand the AI ​​technology in other countries after introducing it in India.

“This is a technique that allows (US) to neutralize accents in real time without any data storage,” said Thomas McCenbrock of Taylorformance.

He said, “You have a clear issue that we have talked about human connections and human sympathy. We have implemented Sanas with customers in India for the first time. Sometimes, people in India have a difficulty and on the contrary with US customers,” he said.

This important achievement comes at a time when call center companies are facing possible competition from AI due to a mushrooming of chatbots that can automatically handle customer questions.

In the past, Sanas has been criticized to create the voice of the people “Sound Viter”. According to the company, call center operator such as The Technology and it creates more opportunities in countries such as India and the Philippines, where most of the working classes are in English.

Telegraph reported that Sanas’s technology performance showed Indian accents to achieve a specific American twang and reduce the background noise.

Teleperformance has taken a stake in Sanas, in which French company calls are being used to train people using the accent software developed by the American firm.

McKenbrock said that the use of real -time AI software would build a “almost more intimate relationship” between workers and customers.

“In a world that is omnipresent with AI, the element of human will also be equally important because it is about the creation of human connection and this element of human sympathy. Connectivity will be something that will be equally valuable in the future,” McKenbrock said.