Badshah takes sound to new decibels as Dyson Ontrack headphones ambassador in India

Dyson today announced renowned artist and music icon Badshah as the Dyson Ontrack Headphones ambassador for India. The collaboration kicks off with the much-anticipated launch of Dyson’s first high-fidelity, audio-only headphones: the Dyson Ontrack Headphones on September 23, 2024.

Ankit Jain, Managing Director, Dyson India, said, “Dyson has big ambitions to disrupt both the audio category and the industry – the Dyson Ontrack headphones introduced earlier this year are proof of this. These headphones deliver exceptional sound quality through high-performance design based on over 30 years of aero-acoustic research. To celebrate the launch of the Dyson Ontrack headphones across India, we are delighted to announce our first Dyson Ontrack headphone ambassador, Badshah. Beloved by many across the country, Badshah is an industry icon known for his unique blend of appreciation for music, high fashion and high-performance technology. We are delighted to welcome Badshah to the Dyson family.”

Badshah, the Dyson Ontrack Headphones Ambassador for India, said: “Music is my life, and I believe in the power of exceptional sound. Dyson’s commitment to pushing boundaries fits perfectly with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which aligns perfectly with my aesthetics and vision.”

Ahead of the India launch, the Ontrack headphones will be available in select Dyson demo stores starting September 12, 2024. Customers can also now pre-register for the product via Dyson.in.