YRF breaks silence on Mardaani 3 being linked to Delhi’s missing girls reports
Yash Raj Films responded to allegations that it used reports of missing girls in Delhi to promote Rani Mukherjee starrer Mardaani 3. It denied deliberately sensationalizing the sensitive issue.
Yash Raj Films (YRF) has responded to the claims of its promotion macho 3 Sensational news of missing girls in Delhi. The controversy followed a surge in social media posts and influencer activity, claiming that more than 800 people went missing within 15 days in the capital, with the release of the Rani Mukherjee-starrer causing further public concern.
A spokesperson said Screen“Yash Raj Films is a 50-year-old company founded on the core principles of being highly ethical and transparent. We strongly refute the allegations running on social media that macho 3The campaign has deliberately sensationalized such a sensitive issue. We have great confidence in our officers that they will share all the facts and truth at the appropriate time.”
YRF said that any connection of its campaign with the reported data is baseless.
The reports gained popularity online, prompting the Delhi Police to intervene. Officials confirmed the authenticity of the data but raised questions about the way it was presented. It cautioned about the impact of viral narratives on public perception.
Earlier in the day, Delhi Police issued a statement expressing concern over the motivations behind the online discussions, saying the story was being pushed through ‘paid publicity’ for monetary gain.
“After following up on some leads, we learned that the increase in cases of missing girls in Delhi is being publicized through propaganda. Creating panic for monetary gain will not be tolerated and we will take strict action against such persons,” Delhi Police said in a post on Twitter.
There was speculation that these comments indirectly referred to marketing efforts. macho 3Which focuses on child trafficking. The panic spread during the film’s promotion and on social media fueled these suspicions. Authorities have not been directly involved in the film’s promotional campaign, but continue to monitor the situation.
Later BJP alleged that a paid campaign was being spread to promote the film. Many social media users linked Amit Malviya’s reference to “a Hindi film” to the recent release of Rani Mukherjee starrer ‘Mardaani 3’, a film that portrays the cases of missing girls in Delhi.
“The claim that ‘so many children have gone missing from Delhi’ is being spread through a paid campaign to promote a Hindi film. Delhi Police will clearly pursue this to its logical conclusion,” BJP IT cell chief Amit Malviya said in a post on Twitter.
macho 3Starring Rani Mukerji, it focuses on child trafficking and releases in theaters on January 30. The release of the film and the dissemination of troubling data have intensified discussion about the responsibilities of filmmakers when engaging with social issues.