To increase the usefulness and real-time engagement of its platform, X (formerly known as Twitter) has introduced a new feature called Radar, which is available exclusively to Premium+ subscribers. The tool aims to revolutionize the way users interact with live content, providing a powerful, real-time search capability that will transform the way people encounter trending topics, news and events. hopefully.

What is X’s new tool Radar?

Radar is designed to provide Premium+ users instant access to the latest updates on trending topics, breaking news and live events. Unlike traditional search functions, which rely on historical data or generic search algorithms, it focuses on delivering results in real-time. Whether it’s sports updates, political developments, or viral moments, Radar enables users to discover and engage with content at the same time it’s being discussed.

Previously known as Insights, the tool was originally aimed at verified organizations (businesses), giving marketers the ability to monitor topics and trends within the app. But the rebranded tool, Radar, is especially attractive to users who want to be at the forefront of social conversations or whose professions demand instant access to the latest information. Journalists, content creators, marketers, and even casual users with a keen interest in breaking news will find Radar an indispensable tool in their daily online routine.

How does this work?

Radar leverages X’s massive, high-speed data stream to surface relevant content based on live events. Users can type in keywords or hashtags, and instead of being directed to generic search results, they’ll see the latest updates related to their query filtered by time and relevance. This real-time functionality allows Premium+ subscribers to monitor discussions as they evolve, providing a more dynamic and immersive experience than what is currently available to regular users.

For example, during a major event like a sports match or election night, Radar will provide users with the latest tweets, images, and videos related to the event. Results are constantly refreshed, ensuring customers don’t miss any important updates.

By limiting access to Premium+ subscribers, X is positioning Radar as a high-value amenity for its top-tier members. This is in line with the platform’s broader strategy of providing advanced tools and functionality to its paying user base.

Premium+ subscribers already enjoy benefits like an ad-free experience, longer post visibility, and now, with the addition of Radar, a competitive edge in accessing real-time information. This high-end membership offers verified checkmarks, the ability to edit posts, and more for $16 per month or $168 per year if you subscribe via the web.

The move could potentially attract more users to upgrade their subscription plans, as the demand for real-time information continues to grow in an increasingly digital world. It also aligns with X’s efforts to more effectively monetize its platform by offering specific, powerful features that meet specific user needs.