Viral Now: Man questions Zomato Hyperpure for selling ‘fake’ analog cheese in restaurants, reactions on internet

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Viral Now: Man questions Zomato Hyperpure for selling ‘fake’ analog cheese in restaurants, reactions on internet

Eating out at restaurants or ordering food at home has become common, especially in cities. When eating out, some people may prefer to eat foods that appear to be “healthier” than typical junk food. However, a viral post on X (formerly Twitter) has raised questions about the quality of ingredients used by the restaurant. An X user shared a screenshot of “analog cheese” sold to restaurants on the Zomato Hyperpure website. For those unaware, Hyperpure is Zomato’s end-to-end restaurant supply chain solution for the HoReCa (hotels, restaurants and caterers) industry. Products available on HyperPure include fresh groceries, fruits and vegetables, poultry, meat and seafood, gourmet foods, packaging, consumables and kitchen appliances.

User You’re eating healthy food.” It is being sold on Zomato’s website for restaurants.”

Also read: Viral: X user shares Zomato’s response to wrong order, internet in disbelief

The screenshot shows the product “Soft and Fresh Cheese (Analog), 1 Kilogram”. The product is priced at Rs 205.53/kg for 5 kg+ and Rs 207.05/kg for 3 kg+. A part of the product description shown in the screenshot includes “Made from skimmed milk” and “Suitable for tikka and gravy paneer dishes”. NDTV tried to contact Zomato, but there is no response yet.

What is analog cheese?

Analog cheese is also called “imitation cheese” or “synthetic cheese” by many people because it is not made entirely from dairy. This type of cheese is often made from milk and vegetable oil. The cost of making this cheese is generally cheaper than traditional cheese made entirely from dairy.

Disclaimer: NDTV does not endorse the claims made in the posts by X User.

The ex-post went viral, receiving over 145K views and numerous comments. To keep an eye:

“Everything is adulterated or too expensive,” wrote one disappointed user. Another said, “Seriously disappointed that @zomato is so blatantly involved in allowing this.”

Also read: Zomato CEO Deepinder Goyal shares unpleasant food delivery experience in Gurugram mall

One said, “Analog cheese sounds so gross and disgusting. Saw the meaning and yes, still disgusting.” Another said: “Disappointing to see it going vegan. I’ll stick to home food now.”

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What do you think about this viral post on “analog cheese”? Share your views in the comments section.

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