The UK government has unveiled plans to ban colorful vape packaging, kid-friendly branding and flavor names inspired by sweets and cocktails as part of a wider effort to curb vaping among children and teens, the BBC reports.The proposals are part of a 12-week public consultation launched under the Tobacco and Vapes Act, in which ministers are seeking to reduce the appeal of vaping products to young people, while ensuring they remain available to adult smokers trying to quit cigarettes.Under the proposed rules, vape products would have to be sold in plain packaging with strict branding restrictions. Manufacturers will be limited to simple flavor descriptions such as “apple” or “cola”, replacing names that may appeal to younger consumers.The government is also considering requiring retailers to store vapes out of sight, similar to existing rules governing the display of cigarettes and other tobacco products.Health Secretary James Murray said the measures were aimed at preventing children being attracted to nicotine products through attractive packaging and marketing.“The evidence is clear: Lots of young people are experimenting with vapes, attracted by the variety of flavors, bright colors and marketing displays,” Murray said. “Vapes are less harmful than cigarettes and can play an important role in helping adult smokers quit, but they should never be designed or marketed in a way that entices children.”The consultation follows the recent passing of the Tobacco and Vapes Act, which aims to create the UK’s first smoke-free generation. Its measures include a lifetime ban on the sale of cigarettes to anyone born on or after January 1, 2009.The law also gives ministers the power to ban vaping in vehicles carrying children and in places such as playgrounds, school entrances and hospital grounds. This comes after a ban on single-use vapes and before planned restrictions on vape vending machines, advertising and sponsorship.Nearly one million children aged 11 to 17 in Great Britain, or about one in five, were expected to have tried vaping in 2025, according to the charity Action on Smoking and Health, cited by the BBC.The consultation also proposes introducing information insertions inside cigarette packs to instruct smokers to quit supporting services, while extending plain packaging requirements to all tobacco products, including cigars and rolling papers.