The viral idea of renaming a key US immigration agency has suddenly gained attention after Donald Trump threw his support behind it.In a post on Truth Social, Trump supported a proposal to rebrand U.S. Immigration and Customs Enforcement, commonly known as ICE, as “National Immigration and Customs Enforcement” or NICE. “Great idea!!! Do it. President DJT,” she wrote while sharing a screenshot of one of X’s posts.The original post was shared by conservative commentator Alyssa Marie, who suggested that the change would force media outlets to refer to “NICE agents,” which would potentially soften headlines and the overall public discussion of how immigration enforcement is perceived. The White House rapid response account later shared Trump’s message by reposting the screenshot on Twitter.This proposal comes amid ongoing political tension over immigration policy. The Trump administration has focused heavily on border security and strict enforcement against illegal immigration. At the same time, some Democrats continue to move in the opposite direction. Earlier this month, Indian-origin politician Pramila Jayapal wrote on Twitter: “ICE is not keeping us safe. It is terrorizing our communities, detaining American citizens, and letting people die in custody. Abolish ICE.”Supporters of the suggested name change argued on social media that language plays a powerful role in shaping public opinion. He believes replacing “ICE” with “NICE” could affect how people react emotionally to enforcement actions, even if the agency’s duties remain unchanged.The controversy erupted when two US citizens, Alex Pretty and Renee Nicole Good, were shot dead by ICE agents in Minneapolis earlier this year, sparking nationwide protests, political outrage and demands for accountability, with both incidents captured on video.ICE is part of the Department of Homeland Security (DHS) and operates under the authority of the U.S. President and the Secretary of Homeland Security, who set its policies and priorities. Kristi Noem was replaced in March 2026 after Senate confirmation, and Markwayne Mullin now leads the department.