If you have associated your account with Meta AI, you will soon start watching advertisements based on your discoveries in AI Bot. The company has announced that from 16 December, it will use data from user conversation and activity with AI products of meta including chatbots and virtual assistants to feed the system for individual advertisements. According to Meta, this data will allow to decide which advertisements, posts and materials appear on the user’s Facebook, Instagram and WhatsApp. This update affects more than one billion monthly users who connect with meta AI.

Meta’s official notice states that this new policy for personal advertisements based on Meta AI discoveries will start landing in user inboxes and apps on 7 October, providing advance warnings before enforcement. Meta says that the purpose of change is to make recommendations and more relevant advertising for personal interests, although it also means that any details shared with Meta AI can come directly to shape that appears in feed.

The company describes the update as a way to improve the efficiency and relevance of Ads. For example, if a user chats about hiking with Meta AI, Facebook can later recommend local trail groups, highlight the post about external activities, or display advertisements for hiking gear. Meta said in a news room update, “We are also using Meta AI and our other AI features, so that our experience can be improved on all our platforms.”

Meta’s new advertising policy rollout

New rules will not be applicable everywhere from the beginning. At the time of launch, the UK, European Union countries and South Korea are excluded, while regulator approval is addressed. Somewhere else, changes will be automatically applied, in which there is no opt-out option other than avoiding the AI ​​features of the meta.

What about privacy?

Meta confirms that chat data from AI interaction will proceed freely between its services. For example, a conversation on Instagram, can affect advertising on Facebook or WhatsApp if accounts are connected. Text and Voice Exchange, including a chat in Messenger or WhatsApp, is included. However, the encrypted messages will be unaffected by updates.

There are some limitations for how this data will be used. Meta says that interactions related to sensitive subjects such as religion, health, sexual orientation, political affiliation, or association of the Sangh will not be implemented for advertising or recommendations.

However, it should be noted that the scope of the policy is widespread. Every day chat theme – from Shaouk to Lifestyle interests – Now the privatization engine of the meta will be feeding.

Can you disable AI data usage?

No, while users can still adjust account privacy settings, especially there will be no option to disable AI chat data usage, in addition to completely avoiding the AI ​​features of the meta, at least for now.