Have you ever wondered how fresh the produce you buy at the supermarket is? At some stores in Sweden and Germany, you can find some of the freshest vegetables – because they are grown right inside the supermarket. Yes, you read that right! A recent reel showcasing this unique feature went viral on Instagram and received a lot of interest from users. In the video by Ben Brown and Ciara Doyle (@goingreenmedia), the digital creators give us a glimpse of one such farm inside a Swedish supermarket.
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The caption of the post reads, “This solution requires zero food miles, uses 99% less water, and the vegetables are able to retain the highest nutritional content.” The video also revealed that it takes just a couple of weeks for the vegetables to be ready to eat after the seeds are planted. These unique farms are built by Swegreen, and the digital creator explains that they can be customized to the size of a supermarket. The digital creator clarifies that “this model cannot grow everything, and we don’t want it to replace small independent farms. This is only a great solution for crops that have a short shelf-life like lettuce, herbs, and greens.” Watch the full video below:
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The video has garnered 2 million views so far. In the comments, people had a lot to say about this unique concept. While some people appreciated the idea, others did not agree and preferred “natural” methods. Many users were concerned about the lack of sunlight, to which the vloggers responded, “This is probably 5% of the variety of vegetables people eat. It can never replace most crops, which we assume require sunlight and air”. Take a look at some other reactions below:
“This is absolutely amazing. While this is not a complete solution to the problems of our food industry, it is a huge step in the right direction!! More efforts like this will lead to even better solutions in our food industry!!”
“It’s perfect for Sweden because they have a few months of very cold winters. You have to travel a long way to get a salad. I’ve eaten hydrophobic tomatoes grown in a farm store in Canada. They taste different, watery.”
“This is awesome! Great job.”
“This is actually a very smart move. Because food loses its nutritional value immediately after it’s harvested, it’s a great way to keep it in storage.”
“It’s not meant to replace conventional farming! However it is a step in the right direction, especially in food deserts where global warming has harmed crop sustainability, and hopefully it will become cost effective so that it is available as an alternative to processed foods in low-income areas. I love this kind of work!”
How do you like this idea? Let us know in the comments below.
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