Netflix is ​​adding vertical short videos to its mobile app to prevent users from switching on YouTube shorts, Instagram reels, or even Tikok – if you are studying in the US. The company has announced that it is currently testing a new mobile-cavalry video feed that allows users to scroll through small clips from their original shows and films. This new feature works like reels – users can swipe through vertical videos and either see full title, save it later, or share it with friends. Netflix states that the clips are not random; He has been selected from the “Today Top Pix for You” section. This means that every user will see a separate set of videos depending on their views.

Short-form feed, part of a large step by Netflix so that mobile users are placed on the app. As more people spend time to see cutting -sized materials on platforms such as YouTube and Instagram, Netflix does not want to lag behind. By adding this new feed, the company hopes that people will find new shows and films in a fun, fast way. This feature will appear as a new tab on the Netflix mobile app and roll out globally on iOS and Android in the coming weeks.

While Netflix has already tried a similar idea with fast laughter in 2021, this new feature is widespread. It contains a variety of materials, not only comedy, and designed to appeal to more users. Unlike fast laughter, which mainly included jokes, the new feed includes views of thriller, drama and other styles. It gives more diversity to users and can help Netflix promote a wide range of catalogs.

Clips also act as preview – if something catches your eye, you can tap to start looking immediately. Or, if you are not in the mood, you can save it in your list to see it later. Netflix is ​​clearly trying to make the search faster and easier, especially for those who do not know what to see next.

With short video feed, Netflix is ​​also updating its TV homepage. The new design takes the navigation bar to the top of the screen and shows less but big title. When you hover on a title, it expands and shows a small preview, details and labels such as the top 10 or highly renovated. Netflix says that the new layout is easy to use and the audience helps decide what to look for faster. Redigine – Which is only for TV – will be rolled out for customers in the coming weeks and months.