Shahid Kapoor on low theater footfall: Create the audience attracting materials

Actor Shahid Kapoor in an interview with India Today Digital, talked about the impact of OTT culture and how it affected the leg in cinema.

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Shahid Kapoor talked about increasing the OTT trend.
Shahid Kapoor talked about increasing the OTT trend. (Credit: Instagram/Shahidakpur)

Actor Shahid Kapoor, who is ready for the release of ‘Dev’ in theaters, weighed the OTT vs cinema debate, saying that filmmakers need to make theaters back to attract the audience.

In a special conversation with India Today Digital during his recent visit to Delhi for Deva promotion, the actor said, “People love Diljit Dosanj, they can hear his songs on Spotifs, yet he still in a concert Choose to see live. That magic will always be. An experience to a chase across the Big Screen is Karni Ek Alag Magic Hot. Lekin usko samajhna ki big sphe pe aap audience kay de sakte ho jo unko vahi only cheez chote spee par milegi par utna maaza nahi ayega (It has your own magic to experience something on the big screen. It is important to note what you can offer to the audience on the big screen, they can also see on a small screen (OTT) – without the same effect. Think That the audience is learning to consider.

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“Viewers now know well that they can Watch any movie at homeAnd they will not find excess in theaters in experience. However, there are some things that you may experience best in a theater. I think it is very important for us to understand that material creators, now there are two different platforms and formats. Therefore, when you look at something on the OTT, you can see the content for a long time that can be six, seven or eight hours because you will see it at continuously intervals, right? You can sometimes watch half an episode and stop it too. But while you are watching a film, it will be in two parts, ”he said.

See the trailer of the deity here:

https://www.youtube.com/watch?v=3x77Q40hatw

Shahid, who will be seen playing the role of a miscreant police in the upcoming film, explained the importance of understanding the consumption of material based on the format and the expectations of the audience. He explained that as filmmakers, writers and actors, they should ensure that they wisely choose stories that make filmmakers forcing the filmmakers to gain the experience of the big screen.

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“When it comes to OTT, it is important to understand how the material will be consumed in terms of size and format. This is then, one can choose stories and determine the tone, whether it should be loud or subtle, sharp or relaxed. All these factors are affected when you are clear what viewer you are making and where you want them to see it. The audience can then decide whether they want to consume it or not. But, I should be clear as an actor to whom I am making it and where I want to see them, ”said the 43 -year -old actor.

Finally, Kapoor said, “If I am strong and my talent is enough, then when you look at that trailer, you should feel,”This is the theater main decry(I need to see it in the theater). I should be able to provoke that enthusiasm. Whether you are a filmmaker, writer, or an actor, you should know that your job is to build the material that will draw the audience to the theater, as they always have the option to sit and see it at home. This should be in me while making a film. ,

During this time, The film also stars Pooja Hegde in an important roleStunned by Rawson Andrews, Shahid is set to play the role of a rebel policeman in the film. Dev Pavel Gulati and Kubra SAT, who are released in theaters on 31 January, are also included.

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