44 days. 400 million pilgrims. 40,000 police personnel. 144 years later.

This year’s Mahakumba was a spectacle for many reasons. From 13 January to February 26 2025, it made a shocking budget of Rs 7,500 crore and contributed about 1 percent to Uttar Pradesh’s GDP – Rs 2 lakh crore. But beyond the sheer scale of the incident, something else stood out: the fusion of tradition with technology. Was it a step towards modern convenience, or is there just another way for brands and individuals? Well, it has to be decided for you. Technology, AI, and Internet have become an integral part of our life, which irony is that you are using them to read it right now.

Therefore, when you have a lifetime phenomenon, of course, brands and entrepreneurs will find ways to meet every possible requirement-often with a technical-powered turn. We scored some such innovations that stood in this year’s Mahakumba.

1. Missed Mahakumba? Prasad and confluence water is not available at home

Even though around 400 million people joined the Kumbh, certainly, many were still missed. If you were one of them, don’t worry – there is an app for rescue. Yes, you read that right. A zero-commercial food delivery app, launched in October 2022, stepped into the interval. Participating with ONDC, it made Mahaprasad and Sangam water available in 19,000 pincods, to ensure that devotees can still receive holy offerings.

India today To better understand the concept, with the co-founder and CEO of VU spoke with Mandar Lande. He shared that the app has done more than 1 lakh Mahaprasad delivery, with 40% orders of Tier 1 cities like Bangalore, Delhi, Pune, Mumbai and Hyderabad; 35%from Tier 3 cities of Telangana, Uttar Pradesh, Odisha, Andhra Pradesh, and Tamil Nadu; And 20%from Tier 2 states including Maharashtra, Gujarat and West Bengal.

Talk about final home delivery, trust?

“Mahaprasad, included Shuddh desi ghee besan laddoosMaintaining high standards of hygiene, using traditional methods, has been renewed in Prayagraj, Ayodhya and Varanasi. It is packed in environmentally friendly, plastic-free material, which aligns with the stability goals of the Mahakumba. In addition, the confluence water is obtained directly from the prayer Sangam Ghat, maintaining its purity and sacred importance, ”is called Mandar.

2. Digital SNAN for Rs 1,100

Deepak Goyal is a resident of prayer, where the Kumbh Mela is organized. Deepak also discovered a way to bring the holy water of the Ganges to the devotees – okay, at least his pictures.

His “Digital Snan” Seva is the answer to the modern devotee to remember Maha Kumbh Mela. Can’t make it to pray? No worry. Just send your photo, and Rs 1,100, Goyal will give it a holy dip. Even he sends a video of your photo back and makes the deal sweet, because what is a ritual without a little digital evidence?

His small digital entrepreneurship soon went viral, and while some people on the Internet are calling it an innovative way to keep confidence alive in the digital age, others are not so sure.

Critics argue that sinking a printed photo is hardly similar to a soul-clean dip in the Ganges.

Exploitation or innovation? You decide

Here is viral video (If you missed it),

3. Meet real -life digital ‘Gopi Bahu’

What to do if your husband remembers Mahakumba? Give him a digital Bathing Via WhatsApp Video Call, Du.

Bhakti took a digital turn in the Mahakumba in Prayagraj when a woman found a great way to include her absent husband in the holy dip. A video of the moment has now gone viral, surprising and surprised to the Internet.

Since her husband could not make it in a grand religious gathering, she came with a creative solution. He made her a video-coal and immersed her phone directly into the holy confluence water, without any hesitation. Meanwhile, at the other end of the call, her husband was comfortably looking at her bed.

People on the Internet called him ‘Gopi Bahu 2025’, IFFAK.

Take a look at the video here:

4. AI “Kumbh Sahik”

Printed by Prime Minister Narendra Modi, this year’s Mahakumba, in Kumbh Sahik, is an AI-Paid Chatbot designed as a virtual guide of every pilgrim. Chatbot provided real -time information and personal assistance, ensuring that navigating the grand event was an air.

It can help in 11 languages, including Hindi, English, and you can ask anything; Whether you need details about the nearest ghat, event schedule, or Ajdas, Chatbot covered it.

BTW, it is available on the official Maha Kumbh app, and you can also add it to your WhatsApp via a link.

5. VR Holy at home with his family at Rs 1 lakh (only).

It was never to step into mythology!

If you were in Mahakumbe, there is more likely that you must have seen a nine acres of VR area in Divya Jyoti Jagoti Santhan Camp that allows pilgrims to experience the grandeur of Kumbh as if never before. Combination of advanced 3D and VFX.

But.

If you can’t go to Mahakumba? This business, called ‘virtual’, provided everything required to take a holy dip at home. No, we are not joking.

The website introduced everything required for an SNAN, including 360-degree Mahakumba Virtual Tour, and more with ‘pure’ Sangam Gangjal, a VR box, medium-sized foldable tub, and more. It all depends on the package you choose. Prices for something called ‘family immersion’ increased as 1 lakh rupees.

6. Digital Lost and Found Center

Accepting Kumbh with millions of devotees, separating from loved ones was a common concern. The Digital Lost and Found Center, a tech-spawned safety net, was designed to bring back families with speed and efficiency.

How did it work?

• 24/7 surveillance cameras scanned the face, making it easier to detect missing persons.
• Platforms such as Facebook and X (East) helped spread information quickly, increasing the possibility of reunioning.

But there was a grip; It only works for individuals who have to login their details in advance.

What do you think about the mixture of technology and tradition in this year’s Mahakumba?