Today is the first day of Display Week 2026 and Samsung Display will showcase a new OLED display that adds privacy and health tracking features, a display that improves brightness and color rendition, a brighter QD display, and a stretchable display for cars.
The company’s Advanced Sensor OLED display is a 6.8″ panel that includes biometric sensors that can detect heart rate and blood pressure. This is done by organic photodiodes, which are embedded with regular OLED. These photodiodes detect blood flow by looking at the light coming from the display and reflected off your finger.
Samsung’s new sensor OLED display can detect your heart rate and blood pressure
The other impressive feature of this display is that it also includes Flex Magic Pixel technology – this is the technology behind Privacy Display. Could we see this in a future Galaxy S Ultra?
Perhaps. Anyway, this sensor increases the OLED display pixel density to 500ppi, up from 374ppi on last year’s display.
The Flex Chroma Pixel display promises better brightness and color rendition. Thanks to LEAD it will reach 3,000 nits in high brightness mode. It features Samsung Display’s proprietary high-brightness OLED technology that works without a polarizer, which helps reduce power draw.
The new Flex Chroma Pixel display is brighter and with better color rendition
The Flex Chroma Pixel will have better color rendition with 96% coverage of the BT.2020 color gamut. The panel is made of Phosphorescent Sensitized Fluorescence (PSF) emitting material, which improves color purity and color accuracy. Samsung Display says that where some panels trade brightness for color accuracy, the Flex Chroma Pixel offers both.
Samsung Display is one of the main driving forces behind quantum dot (QD) panels. At this year’s Display Week it showcased new EL-QD displays that increase brightness by at least 25%.
Samsung’s 18″ (500 nits) and 6.5″ EL-QD displays (400 nits)
The company demonstrated two panels – an 18″ version that can do 500 nits (up from 400 nits) and a 6.5″ version that can do 400 nits (+33% compared to the same panel from last year).
Another interesting development is the Stretchable Display 2.0, which was designed as an instrument cluster for cars. The stretchable aspect is used to extend and change the speedometer depending on driving conditions.
Samsung’s Stretchable Display 2.0 (200ppi pixel density)
This stretchable display offers 200ppi density, which is 67% more than version 1.0’s 120ppi. According to Samsung, 200ppi is the benchmark for automotive displays.