Samsung has been a partner of the Olympic and Paralympic community for decades, but its involvement at Paris 2024 has exceeded all expectations. Now that the Games are over, Samsung shares some of its memorable milestones.
The Galaxy Z Flip6 Olympic Edition was used for 293 victory selfies, with all medallists taking selfies with the main cameras after the medal ceremony for their sport. Samsung said this gave a more personal perspective to the memories created by the athletes rather than a traditional photo taken by accredited media.
Team South Africa takes a selfie with the Galaxy Z Flip6 Olympic Edition at Samsung Village Plaza
We already reported that every athlete and para-athlete received a Galaxy Z Flip6 Olympic Edition. Samsung shared the final tally – 17,000 units with a customised suit, eSIM with 5GB data courtesy of Orange, Samsung Wallet with a pre-installed card for public transport and a special social media portal just for Olympians to share their memories.
Samsung also provided 15,000 Galaxy devices to employees and volunteers, including 7,100 phones, 2,500 Galaxy Tab tablets and 5,200 Galaxy Book laptops.
Team France takes a selfie with the Galaxy Z Flip6 Olympic Edition at Samsung Village Plaza
Paris 2024 was the first Olympic Games to have the athletes’ parade take place outside the stadium – on the River Seine, where the athletes arrived on boats.
Samsung provided more than 200 Galaxy S24 Ultra smartphones that were installed on boats to broadcast the opening ceremony. The devices used a private 5G network. Since the flagship is IP68-certified, these units were later used for the Marseille sailing competition.
The Samsung Galaxy S24 Ultra was placed on the bow of Team Great Britain’s boat; also on Team New Zealand’s boat during competition
The unique partnership between Samsung, the IOC and the Paralympic Movement allowed the company to open pop-up stores in unique locations in Paris, including the Champs-Elysees, Square Marigny and Village Plaza. More than 380,000 people visited the stores during the Olympics and Paralympics.
The company also distributed 350,000 Samsung Olympic Games pins to fans and athletes. Collecting and exchanging pins from the Olympic Games is a historic tradition that began in London in 1908, when host countries and delegations began designing and wearing their own pins.
Samsung pop-up store in the Champs-Elysees
Samsung’s partnership deal with the Olympics is signed until 2028, meaning Samsung will be more involved in the Winter Games in Milano-Cortina in 2026 and the Summer Games in Los Angeles in 2028.
