Nitesh Tiwari’s Ramayana Ahead of its release in Diwali 2026, it is witnessing keen interest in the trade world, with discussions now gaining momentum regarding its domestic distribution rights. According to a report by Variety IndiaSome of the biggest distribution houses in the country are in talks to secure the film, which is being ranked as the most expensive Indian film ever.

The key point in those discussions is the reported asking price. The producers are said to be demanding Rs 450 crore for the Hindi theatrical distribution rights alone, a figure which, if achieved, would set a new record for a Hindi film. The report strongly highlights the scale of the deal being made for the two-part epic.

Rs 450 crore demanded for Hindi theater rights

The report states that Dharma Productions, AA Films and Penn Studios are among the major players currently in talks with producer Namit Malhotra. The alleged demand of Rs 450 crore for Hindi theatrical rights has become the center of conversation. For comparison, the current benchmark for Hindi film distribution deals is said to be Shahrukh Khan’s upcoming film KingWhich was reportedly acquired for around Rs 250 crore.

Even if the final deal is closed at Rs 300 crore or Rs 400 crore, it will still be a huge new benchmark for the Hindi film business. While distributors like Anil Thadani and Jayantilal Gada are reportedly insisting on a price that they consider more commercially viable, the manufacturers are said to be sticking to their valuations.

Why are the producers adamant on their point?

Confidence in evaluation is linked to the scale of the project and its actors. Ramayana Ranbir Kapoor as Lord Ram, Yash as Ravana, Sai Pallavi as Goddess Sita and Sunny Deol as Lord Hanuman. Trade estimates cited in the report peg the domestic net collections at between Rs 1,000 crore and Rs 1,500 crore, while worldwide gross revenues are pegged at more than Rs 2,500 crore.

Digital and satellite plans are under discussion

Apart from the theatrical rights, the digital and satellite strategy of the film is also being discussed a lot. Reports say that Namit Malhotra has already turned down Netflix’s offer of Rs 700 crore for the joint digital rights of both the parts. According to those reports, the stated target is a deal worth Rs 1,000 crore for digital rights alone.

There is also talk of a phased strategy for the film’s post-theatrical business, similar to the model adopted by the team behind it. stalwart. Under that approach, the rights to Part 1 would be sold first, with a decision on Part 2 being made after the performance of the first film was clear. According to the report, the thinking is that around 25 percent of the total investment should be recovered from digital sales, with the remaining amount recovered through theatrical, satellite and music rights.

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global rollout plans

The report also outlines the project’s international ambitions. Rumors suggest that Warner Bros. may handle distribution in the US and Canada, while China Film Group may handle promotion in China. The makers are said to be aiming for a worldwide presence of over 42,000 screens with dubbed versions in over 45 languages.

total production budget for saga of two parts It has been estimated at Rs 4,000 crore. With that scale in mind, as the film moves toward release, negotiations over distribution and rights are being closely watched across the industry.

what happens next

As the industry awaits the film’s next promotional property, discussions regarding its distribution are expected to continue. Whether the market meets the reported Rs 450 crore valuation is unclear, but current talks have already placed Ramayan at the center of a larger conversation about the scale, pricing and business models of big-ticket Indian films.