Ramayan headed to China: All about Ranbir Kapoor and Yash’s ambitious marketing effort
Ramayan: Part 1 is reportedly planning a massive promotional campaign in China, with Ranbir Kapoor, Yash and Sai Pallavi expected to lead a multi-city tour. The move comes as producers eye a strong release in the world’s second-largest theatrical market.
almost a decade later riot The producers made China one of the largest overseas markets for Indian cinema. Ramayana: Part 1 Reportedly eyeing a similar feat. A report suggests that the team is planning a massive promotional campaign in China, with actors Ranbir Kapoor, Yash and Sai Pallavi expected to lead the film’s reach in the country.
according to a midday According to the report, director Nitish Tiwari and producer Namit Malhotra are exploring opportunities to promote the film in China in collaboration with local distributors and exhibitors. The initiative is said to be part of a larger strategy to expand the film’s global reach.
❮❯
If the discussions turn into any concrete plans, the lead actors – Ranbir Kapoor, Yash and Sai Pallavi – are expected to head to China for a four-day promotional tour. The campaign is reportedly designed to create awareness and excitement about the mythological epic ahead of its release.
The proposed event includes a press event and a special screening at the Pingyao International Film Festival on September 24, the report said. The team is also said to be considering promotions in several Chinese cities during the country’s Golden Week holiday starting on October 1.
However, the plans have not yet received the necessary approvals and are subject to change.
The reported move signals Bollywood’s renewed interest in the Chinese market, which has been largely out of reach for Indian films since 2020. A successful release there can be substantially stronger Ramayana: Part 1Worldwide box office performance, given China’s position as the world’s second largest theatrical market.
Produced by Prime Focus Studios and DNEG, Ramayana: Part 1 It is being positioned as one of the most ambitious Indian films ever. With its large-scale production, visual effects and international rollout, the makers are aiming to establish it as a global cinematic event.
Directed by Nitesh Tiwari, the film stars Ranbir Kapoor in the role of Lord Ram, Sai Pallavi as Sita and Yash as Ravana. Ramayana: Part 1 It is scheduled to release in theaters during Diwali 2026.