Imagine you’re relaxing on your couch after a long day, craving your favorite pizza, and with just a few taps on your phone, it’s at your doorstep in minutes. Food delivery apps have truly changed our lifestyle, and made a world of cuisine available at our fingertips. Giants like Swiggy and Zomato have led the way by making food delivery an everyday convenience, while also raising the stakes with innovations like subscription plans, cloud kitchens and now, ultra-fast delivery. Ola has also joined this competitive space, entering the 10-minute food delivery space with its service Ola Dash, reports NDTV Profit.
Also read: X user compared restaurant bill with Zomato prices, company responded
What is Ola Dash?
Ola Dash is Ola’s latest venture into food delivery, which was introduced through the Open Network for Digital Commerce (ONDC) in June this year. Currently available in select parts of Bengaluru, the service operates through the Ola main app under the food delivery section. Ola Dash focuses on speed by limiting its partner restaurants to a 1 km radius, ensuring quick delivery times.
The move directly pits Ola against established players like Swiggy and Zomato, as well as emerging competitors like Zepto Cafe, Swiggy Bolt and Blinky’s Bistro, which are already experimenting with super fast delivery models.
Both Swiggy and Zomato, with their vast networks and technological edge, have set high standards in the food delivery ecosystem, making Ola’s entry even more challenging. However, for consumers, competition means better choices and faster services.
Read also: Swiggy launches 10-minute food delivery service in over 400 cities
Online food delivery apps deliver our food within minutes. Image Credit: iStock
While the race for ultra-fast delivery has intensified, food delivery platforms have recently faced criticism over rising costs. Last month, both Zomato and Swiggy came under criticism for increasing platform fees during the festive season. Customers on social media platform X criticized the systematic increase in food delivery costs, including GST, delivery, packing and now platform fees.
Many users said that these apps, which initially offered free delivery, now turn a profit by processing more than 3.5 million orders per day. Critics accused the platforms of taking advantage of festive demand, while some speculated that the move was a temporary one to boost profits.
