The announcement of a new Hindi film on Tuesday has created a stir among Bollywood followers as the poster of the upcoming film Asi Was released without the usual fanfare of names of stars, directors or production houses. Instead, the poster only features a striking red background with white text and the release date. This unusual approach led to much discussion on social media, with many users expressing curiosity about the film’s theme and creators.

Unlike traditional movie posters, which highlight well-known actors or directors Asi The poster does not include any familiar faces or recognizable logos. Only the film title and the words are visible: “Eighty. Per Day. Every Day.” The absence of standard promotional elements appears to be a deliberate decision, setting this announcement apart from the usual Bollywood releases.

marketing for Asi Places unusual emphasis on the role of the author. According to the poster, “Believe it or not, the highest paid crew member on this film is the writer (sic),” drawing attention to the importance of writing in the project. This is a deviation from the industry norm, where authors are rarely highlighted in promotional material.

Several Bollywood trade insiders shared the poster on their platforms, along with the caption: “Only if you knew what it was. Eighty times a day. Every day. Every twenty minutes. And when you know, it hits hard. Very hard!!! ASSI, a must-watch, in theaters 20th February 2026. Stay tuned for more.” The oft-repeated phrase ‘eighty times a day’ has led to much speculation about the subject of the film.

The minimalist poster design with its straightforward message has generated significant interest among internet users. One post said, “This appears to be a promising marketing strategy to drum up curiosity,” suggesting that the lack of information may have been intended to build anticipation around the film’s release.

Social media reactions have pointed to the absence of famous names as a notable feature. As one user commented, “Is there no star or big director? Wonder why so much secrecy.” This sentiment is echoed by others who find the campaign different from the usual star-driven promotions in the industry.

Another social media post read, “I wonder what this movie could be about. Just glad there aren’t any stars’ faces on the poster for a change.” This approach reflects the growing interest among film fans in content-driven cinema rather than celebrity-focused marketing.

Details about the cast and crew of Asi A formal announcement is expected later this week, it will be kept secret. This romantic drama film is scheduled to release in theaters on February 20, 2026. two crazy people in the cityStarring Siddhant Chaturvedi and Mrunal Thakur.