Millennials and General Z make culture a tendency to the hottest journey of 2025
Travel trends are shifting again and Indian passengers are all set to soak in cultural diversity. 10 out of 10 passengers are excited to detect international and local festivals, traditions and heritage.
The new era of the journey is transferring the landscape of a journey at one time. This is just beyond the journey to regular sightseeing. Today, it is a migration, wellness retreat, luxury survives, and right now it is about soaking in all culture. Why? Because the experience value has found its place in the core.
Cultural tourism is progressing and the Indian travelers are fully on the board. Around 82 percent of Indian passengers are looking for destinations offering authentic local heritage, traditions and experiences by Indian passenger Skycanor.
In today’s era, people are not only placing a travel budget aside, but also especially curateing the journey programs around the festive season. In fact, seven out of ten travelers say they are open to the discovery of both local and international cultural diversity.
“Indian travelers are moving beyond the holidays taken only for holidays. Increasing discovery for depth has given rise to a new arctype – culture – excitement travelers – who seeks knowledge, connection and fulfillment, says Nail Ghosh, Skycasher Travel Trends and Destination Expert.
Festive fIRST travel
Celebrating festivals is no longer a side activity. This main travel plan is being made.
76 percent of Indian passengers have changed their plan to participate in a cultural program. And the hottest draw? Kolkata’s Durga Puja (53 percent), Lathmar Holi (51 percent) in Barsana, and Onam (35 percent) in Kerala. For young travelers, this dance, feast, is about celebrating, rather than being passive observers.
About 55 percent of Indian passengers have participated in local festivals, fairs or cultural programs, showing survey. And where is Bandwagan heading? Varanasi protects the top location.
Interestingly, fresh love is being seen in heritage cities. Kashi or Varanasi, one of the oldest Indian cities, who suffers with culture, heritage and traditions, leaps 76 percent of the 2025 discoveries, followed by Jaipur, Agra and Hampi.
Another growing category is a conspiracy of offbeat. A striking 93 percent of passengers want to detect underraged destinations – tea festivals in Assam, tribal function in Arunachal, or local heritage in Kerala. These are offbeat spots where authenticity is far from business people.
Who are the trendsters?
There are no brownie points to guess who is leading this change – General Z (80 percent) after millennium (84 percent).
At a time when travel trends are changing at a light pace, the solo journey is Loki in the previous season! This may be a propaganda once, but the family-first is back (family jams to win). 71 percent traveling with family, 62 percent with friends and 56 percent with a partner.
And as it becomes a cultural wave, the patterns are clear. Four out of ten Heritage want to detect villages or eco-cultural communities, while 38 percent are ready for Pak trails revealing historical roots of local cuisine. Dr. Aditi Rawat, Associate Fellow, Pahal India Foundation, explains that cultural tourism is developing in “immersive storytelling”, which for a long time, combines comfort and discovery for more meaningful stay.
Experience price remains a success marker and 39 percent of passengers consider a trip only meaningful when they return home, who learn something new about the place or its people.
It is all good to gather anecdotes and lifetime experiences, but before it is still a boring part – plan. And the survey emphasizes how it keeps security and smart scheme in digitally operated age center.
Security is as the top priority for 45 percent of cultural tourists, followed by authenticity and time. Most passengers also start planning one to two months in advance, inspired by social media, family recommendations and apps.
Travel is changing in 2025. While likes movies Zindagei na milegi dobara We are ready to investigate the bucket list with las Tomatina Dreams, Millennials and Jean Z with festivals and heritage near the house.
