Meta is working on launching a standalone app for its AI Assistant, Meta AI, which, according to a report, will join his family of apps such as Facebook, Instagram and WhatsApp. CNBCAccording to sources familiar with the case, the app is expected to begin in the second quarter of this year. Meta AI was first introduced in September 2023 as an integrated AI-manual assistant in the existing apps of Meta. This allows users to obtain reactions, create drawings and act based on signs. In April, Meta replaced the search bar with Meta AI Chatboats in Facebook, Instagram, WhatsApp and Messenger, making it a central feature on its platforms.

During the Meta’s fourth quarter earnings call in January, Zuckerberg emphasized the importance of AI, saying, “This is going to be the year when a highly intelligent and personal AI accessory reaches more than 1 billion people, and I hope that Meta AI will be that major AI assistant.” Currently, Meta AI is accessible only through Meta’s apps and a website, unlike competitors such as chat and perplexity, with standalone apps. A dedicated meta AI app can allow users to interact more deeply with the accessories, offering features such as individual conversation and integration with devices such as Ray-Ban Meta Smart Glass.

Zuckerberg has shown strong support for the idea of ​​a standalone app. In January, he agreed with a threads user, who suggested that a separate app could unite the accessory in devices, organize conversation history, and enable intensive adaptation. Zuckerberg responded to the post with a red “100” emoji, which reflects their entire agreement.

Meta is also searching for mudification opportunities for Meta AI. Similar to Openai and Microsoft, which offer premium versions of their AI tools, placing to test a payment subscription service for the Meta Meta AI. CFO Susan Lee indicated this during the earnings call, saying, “There are very clear mugration opportunities over time, including the recommendations paid and a premium offering.”

Meta AI currently has around 700 million monthly active users, with India’s largest market. WhatsApp sees the highest use of meta AI, then attached to Facebook, where users attach questions about the recommended material with the assistant. However, Meta AI’s standalone website views less than 10 million times per month, which is far behind contestants like chat and Google Mithun, according to data Apps business,

Pushing for a standalone app AI comes as a growing competition of meta in space. The XAI of Google and Elon Musk has launched the dedicated apps dedicated to their AI assistants, Gemini and Groke respectively. Chatgpt is the most popular AI app globally download chart topping.

Zuckerberg is allegedly putting significant pressure on Meta’s AI teams to improve Meta’s AI and make it the most used chat apps by the end of the year. Employees have described an intense work atmosphere, which is expected to work seven days a week to stay with a fast book AI race.