Makeup At Today Is Now The Most Viewed Indian Reel On X With 48 Million Views Even Bandana Girl Is Tired Of It
The short clip from Make Up Today aka X has become one of the most viewed short videos on Twitter. So much so that the girl wearing the bandana, Priyanga, says that she too is tired of it.
If you scroll through reels or short videos these days, chances are you already know this bandana girl. In a video posted by user @w0rdgenerator on And if you didn’t know him before or didn’t follow the account, you probably do now because the timeline on X is already drowning in memes, entertainment, criticism, and endless quote posts based on this one clip.
So much so that the video has now received almost 49 million views. It’s even become a meme template across the platform, with accounts reposting and mentioning it for content farming. Users all over the world are recreating the scene on auto, adding their own “makeup eaten” twists, discussing the trend, and even leaving hateful comments. The caption “makeupate” has turned into a stand-alone meme in its own right.
There’s no drama in this very short clip – it’s only two seconds long – yet it’s become one of the most talked-about videos online, turning the creator into a micro-celebrity overnight. However, the girl in the video, now identified by news site The Juggernaut as Priyanga, is tired of virality.
You see, no plan was made for this. At least, that’s what the creator himself says. He did not expect this level of participation at all. In an interview with The Juggernaut, he revealed that he only expected the video to get around 1,000 likes. Instead, it escalated far beyond his control. “I was expecting a maximum of 1,000 likes. It’s out of control now,” she told the publication.
She also admitted, “I get tired of seeing my face again and again. I don’t know if I have the ability to create content.”
But apparently that’s the price one pays for posting on social media. Once your content goes public, there’s no guarantee how far it will go, and if it goes viral, there’s no stopping it. Since people love to engage with whatever is trending to promote their content.
Remember Charlie bit my finger?
This has been true since user-generated videos began appearing on the Internet in the early 2000s. In some ways, Make Up Today will remind longtime Internet users of Charlie Bit My Finger, which was a sensation about 15 years ago. A few years ago in 2007, this video of two children which came on YouTube became an overnight sensation. Like Makeup at Today, it was very small and there was nothing special in it except people’s spontaneity.
Another reason why the Makeup at Today clip spread so dramatically is probably the concept of engagement-farming on X. Ever since X introduced revenue sharing, users have been aggressively chasing views, reposts, and replies. Anything with even the slightest hint of masculinity becomes instant content fuel, and videos like Bandana Girl become an easy target.
Once the number of views started increasing, the platform’s ecosystem did the rest. Dozens of meme pages, commentary accounts and even brand handles began reposting or quoting the clip to increase its momentum. This snowball effect pushed the video into the feed far beyond its follower base.
