Dale recently launched its new range of laptops, desktops and monitors in India including the new Pro and Pro Max series. CES 2025 was declared globally declared earlier this year, replacing the rebranded line-up familiar latitudes and opptiplex names that the company had used for the past few years. But why changes, and what Dale removed with latitude and optiplex?

Dell says how it changed how to simplify things and focus more on matters of various use. According to Dell, Rebranding, better addresses that users actually need from a computer.

In a conversation with India Today Tech, GM, Indrajit Belgundi, Senior Director of Dell India, explains that the full purpose behind Rebranding is to simplify the offerings based on cases of use.

“When we speak of a simplified portfolio, we currently have Dale, Dell Pro, and Dale Pro Max – these are the three basic offerings. Now, the whole purpose is that there are different cases of different use. For example, for a case of special use, it is not about latitude or opplex,” says indigested.

In other words, latitude branding does not tell the user to play laptops – read regular use – or for professional use.

“, Now we have Dale Pro, which is for some professional users or applications. And then we have Dale Pro Max, as the name suggests, which is for maximum performance,” Indrajit says.

Computer gets AI-Interacted

Dell has not only re-prepared its PC line-up, but has also deployed the new range as AI PC. Computers of Dell, Dell Pro, and Dell Pro Max run on a variety of processors, including Intel Core Ultra, AMD Resente, and even Qualcomm Snapdragon X. With a portfolio offering chips from key manufacturers, Dell says it wants to offer users’ options and configurations that choose from the segment to choose on the basis of the segment.

The chips inside the new Dale PC are powerful and are designed to handle AI. However, it is not just a name. Dell says that its PCs also come with the underlying AI facilities. Microsoft’s Copilot assistant is integrated, but its AI story is deep according to Dale.

Indrajit stated that the new del AI PCs come with del del optimizer – a suit of AI that learns how users work and adjust system performance, battery usage and application behavior to increase productivity. Then the new laptop has a cooling system, which the machines are tuned with AI to calm and cooler.

“Suppose a user works on various applications – some users are more in email or excel sheets, other growth activities and apps. Is.”

At a time when AI is part of the rapid conversation, Dell believes its new machines are ready for AI applications such as chat. In some cases they can also run small AI models originally, even though it is still a few years away to run something like a local chat. “There are some LLM applications that can currently run on today’s products. Some LLMs can actually work on devices that we have launched on the most powerful del Pro Max for example. This series is estimated,” says Indrajit.