Kriti Sanon at today’s awards show: How much does it matter? Now it’s all PR
Actress Kriti Sanon reflected on the PR-driven culture of today’s award shows and compared it to the simplicity of the 90s. He questioned their relevance and authenticity.
Bollywood star Kriti Sanon recently opened up about the evolution of film award shows and expressed nostalgia for the simpler and more realistic era of the 1990s.
Discussing the increase in the number of such events, Kriti told Ranveer Allahbadia on his podcast, “In the 90s, there used to be two award ceremonies, maximum three. Now, every portal has an awards ceremony. Suddenly I am beginning to think how much difference does it make? I guess it’s all for PR now.
He recalled the time when awards ceremonies gave priority to celebrating craft rather than showcasing glamor and pageantry. “I sometimes look at award ceremonies of the past – they (actors) would wear something from their home, they would dress themselves, there was no one to decide what you are wearing, no designer’s name would come up. People used to walk around wearing denims and T-shirts sometimes,” Kriti said in contrast. Today’s red carpet culture.
When Kriti was asked what she would change about the current scenario, she said, “If I could change one thing about today’s times – there are many things to change – but one of them would definitely be From this it will happen.”
Interestingly, Kriti is not the first Bollywood star to criticize the evolving awards culture of the industry. Saif Ali Khan did it first Dismissed the awards show as a “farce” And “an excuse to make money.” He had commented, “As I see them, award ceremonies are just an excuse to make some money by performing on stage. If you have intelligence then you also spend money well. That’s the importance of awards as far as I can see. “It’s not about pretending to be a community art.”
Kriti, who recently won the National Film Award for her performance in Mimi, continues to make headlines for her acting and production ventures. He was last seen in the Netflix film Do Patti, which also marked his debut as a producer.
