‘Kitne Aadmi de?’ Not enough to remember today’s films
The golden age of Bollywood gave us iconic dialogues, music and moments. Today, films have become forgotten and have no permanent effect. Experts blame OTT overload for weak writing, fleeting music, and declining recall value of cinema.

“Mogambo is happy!”
“Bed Bed Dashon Mein IC Choti Chhoti Batin Hoti Reti Han!”
“Kitne Aadmi de?”
Reading these prestigious dialogues immediately takes into consideration equally iconic characters – Mogambbo (Amrit Puri), Raj (Shah Rukh Khan), and Gabbar (Amjad Khan). These lines are not just words – those memories and moments that take us back to the thrill of seeing them on screen.
But here is a question: Can you remember a single dialogue or a scene from the film released in the last five years, which has a similar effect? A dialogue that you use regularly looks like Bollywood stupid?
Ever since the epidemic happened again, I have been asking myself. Has films stopped distributing those unforgettable moments or have we just turned into an audience? Maybe the utter amount of material to maintain any impressive dialogue has complicated our stars? Or, perhaps the comfort of streaming has prepared us less to venture back into the dark cinema hall. Or maybe, just maybe, nothing is forcing us to return to see each other.
Earlier, it was ideal to watch a film several times in theaters. Film business analyst Taran Adarsha once saw Amitabh and Jaya Bachchan’s ‘Abihan’ thrice a day. Can you imagine doing this for any recent release?
If you see 80 and 90s cinemaIt is deeply inherent in our collective memory – especially for those in their 30 and 40s. Next, you can immediately tell a David Dhawan film from Mahesh Bhatt. A Nadeem-Shravan composition had a different taste that separated it from the jatin-light tune.
It was an era while asking “Holi is caab (When is Holi)? “Was incomplete without anyone, Gabbar -in the style -“Holi is a cab, is Holi? ,

Aditya Chopra’s ‘Dilwale Dulhania Le Jayenge’ gave us the last wedding song with “Mehndi Laga Ke Rakhna”, while Subhash Ghai’s ‘Pardes’ made us a staple for school performance on “I Love My India” – Independence Day and Republic Day. Raj is waiting for Simran at the railway station and Babuji (Amrish Puri) finally said, ‘Jaa Simran ja jee le apni zindagi’, In us, we satisfied the dye-hard romantic. And if you wanted a perfect family entertainer, you had ‘we AAPK Han Coun’!
Why today’s films struggle with recall value
While these films thrive in our memories, today’s cinema looks like fast food – quickly consumed and forgot it easily, as Taran Adarsha is called it.
Experienced film critic, who has developed Bollywood for four decades, believes that Today’s films lack strong writing.
“I grew up in the 70s and 80s films, I have seen that era. I still remember those films, songs, iconic lines and characters. Somewhere under the line, under the line, we are missing it. If you watch the movies today, where will you find it. DialogueThat writing, the conflicts you will see ahead? Earlier, there were many multi-stars. Today we do not make multiple stars. Everyone wants to do single projects, “he expressed.
Film business experts also believe that all this is due to sub -writing. Sharing how he was in the same room when Vipul Indian filmmaker BR Chopra held a meeting with his team of writers, Taran said, “We do not give importance to film writers who used to be before. Film director and producers used to meet with their writers. The things you don’t want in a film.”
But is weak writing is the only criminal? Or has the sheer quantity of material diluted our ability to maintain impressive moments?
Sometimes, I only scroll through shows and films list on an OTT, only half an hour without decision making. And, it seems that they are all simulating a mixture of some other materials only. However, this is a discussion for another time.
Kajol once suitable Pinkvilla Regarding the abundance of the material available these days, “there was very little to remember people, so they missed it much better.”
Producers want to song on WhatsApp today
To make it worse, Adarsh said, there is music. Songs do not serve the story todayThey are reduced only in marketing devices, often added to publicity value. The music is designed for Instagram reels. If it is popular on reels, there is enthusiasm around it, otherwise who cares? Raise your hand if you know the song ‘Nadaniyan’, ‘Ishaq Mein’, which you had heard on Instagram reel a few moments ago.
Popular music composer Lalit Pandit, popular musician Lalit Pandit, who is known to craft the prestigious music for ‘Joe Jeta Wohi Sikander’, said, “Today’s music is to watch.
One reason for this change is, according to him, there is excessive intervention from producers and directors. “Earlier, we had creative freedom. There was no such intervention. Today, music directors are very talented, but how will they work if every song requires the approval of the producer or director?” He questioned.
“The producers demand a song prepared on WhatsApp today. It’s not how music is made,” Lalit Pandit argued, reducing the loss of creative cooperation.
“The song is no longer mean,” he said, adding, “a song stays with you due to its words, not only its tune. That is why Kishore Kumar’s songs still resonate, while today’s music has forgotten in weeks.”
Despite his concerns, Lalit Pandit believes that hunger is still present for good music.
“Kesariya (from Alia-Ranbir’s’ Brahmstra) became a hit as people are dying of hunger for quality music. If you try, it is possible,” he said, hope that Bollywood can still find his way to make a timeless tune.
Like songs, some films also gave us memorable moments. Case in point: ‘young’ ,), ‘Animal’ (Sunai de path is, Behera Nahi Hun Main), ‘Pushpa 2’ (Phool Nahi Fire is weThey have definitely become part of pop-culture. But as Taran Adarsha says, these are so few that you can count them on your fingers.
https://www.youtube.com/watch?v=siyabunczoy
We need nutritious films
Popular Bollywood director Rakesh Roshan feels that filmmakers need to bring back the ‘full’ spirit.
“Even if films are doing well, they are not successful at the big box-office. It is just a break-even revenue coming back, the USI has a hit bolded hain (they say that a hit). You have to make a nutritious film. People are coming for entertainment. Even if there are 2-3 tracks, no work.
Whether it is for dialogue, music, or storytelling, Bollywood’s Golden Touch was lost in an era of entertainment in a moment. But as Lalit Pandit says, hunger still exists for quality – perhaps everyone needs the right film to rule magic.