Filmmaker Sanjay Leela Bhansali love and war Will reportedly kick off its promotional campaign with an exclusive property instead of a standard launch. The film starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal is set for worldwide theatrical release during the Republic Day weekend on January 21 next year. It will be released in Hindi, Tamil and Telugu.

Sources said Bhansali is personally overseeing the production of the content, which is expected to give audiences the first glimpse of the world of the film. love and war. The makers are said to be taking an unconventional route to introduce the film, designing it as an immersive experience rather than a traditional promotional launch.

According to an independent industry source, “Sanjay Leela Bhansali is personally overseeing the creation of a special promotional property that audiences are expected to see a world-first glimpse of.” love and war. Hopefully, this will be the official start of the film’s promotional campaign.”

“The producers are taking an unconventional route,” the source said love and war. Instead of a standard promotional launch, they are developing a special property that will give audiences their first introduction to the film. Envisioned as an immersive experience, the property will be personally shaped by Sanjay Leela Bhansali, working closely with his trusted creative team to bring his vision to life.

Sources said the move is in line with Bhansali’s filmmaking approach, with content being developed as cinematic introductions rather than standalone character posters or traditional teasers. He said the aim was to present the scale, atmosphere and emotional depth of love and war and set the stage for a comprehensive marketing campaign.

Another source said, “The immersive asset is currently in the final stages of development, with SLB closely involved in every creative aspect. If everything goes as per plan, audiences can expect the first official unveiling of the film soon, giving fans the first taste of the filmmaker’s ambitious vision.”

Although details of the format have not been revealed, industry insiders said it is intended to be more than a promotional video. The aim is to create an event-like unveiling that takes the audience into the world of the film, he said.

Release date changed to January 2027

Love & War was earlier scheduled to release this summer, but the makers recently announced that it will now arrive in January 2027. Although the producers did not reveal the reason for the postponement, several media reports stated that story changes and extensive post-production work contributed to the delay.

The film also marks the return of Ranbir Kapoor and Alia Bhatt to the big screen. Brahmastra: Part One – Shiva In 2022. This marks Bhansali’s first directorial venture after Gangubai KathiawadiWhich was released in 2022 and also stars Alia Bhatt.

With the revised date, this film is expected to clash with Rishabh Shetty at the box office Pride of India: Chhatrapati Shivaji MaharajWhich is also scheduled for Republic Day weekend release next year.